I believe your thinking is on base. Can you really
Post# of 2009
Oh sure, they have a nice, pretty, colorful, logo, but their main advantage is exclusive 4k content.
Again, if you're only paying half for the same movie that the t.v. can upscaled by itself, and your hard pressed to tell the difference, why pay double?
Seems to me, only a nitwit, would do that.