Thenew, if it does not cost more and it is potentially better, why not? Also it is more than just about the alkalized water. It is a fun concept for kids (characters, colors,stories, etc the entice kids to drink more water as well as juice. Kids and adults do not drink nearly enough water. If a kid can Mommy like a certain character or give me a red cap today it is a win. Almost every major company out has bought smaller companies. Just because a major did not think of it, does not mean it is not a strong concept. Yes there are a ton of water companies and startups out there. Some will make it and some not.
This is my second time running into you and your creative writing. Do you have great investment ops you would like to share with us?