PROOF OF CONCEPT: I agree with your thinking. If
Post# of 7775
We shall see:
DEFINITION:
Business development
In the field of business development and sales the use of proof-of-concept helps to establish viability, to isolate technical issues, and to suggest overall direction, as well as providing feedback for budgeting and other forms of internal decision-making processes.
Now they can seek funding based on this proof-of concept.
JMO = I just don't think they have the capital for a full scale marketing plan so why not show it can work and then go get funding. LONG AC