January 24, 2015, hosted by the official agency GNEV 2014 global new energy vehicles Assembly (GNEV2014) first electric network hosted the grand opening in Tianjin. On the theme of "marginal revolution" mini electric car salon, Huatai Securities Research Institute deputy director, said Yao Hongguang, mini electric car companies have been in the practice of "re-define the product" concept, the industry outlook is very optimistic. You should also factor in intelligence and the Internet together in the design of products and models.
Yao Hongguang, said the capital side as well as from the perspective of an independent third party, the prospects for mini electric car industry is very optimistic about 2014, annual sales growth of at least 60% or more, and may even be more than one times. Currently mini electric car mainly in the limited area of Shandong, Hebei and other sales, as well as more market waiting to be tapped. In a rare policy support, and the market has not developed completely in the case, mini electric car has reached annual sales of 400 000 scale, the future of one million, two million of the scale is completely predictable.
According to Yao Hongguang analysis, China's large population, vast resources, uneven economic development is very significant. People have distinct needs of different levels, the most junior of exercise is walking and non-motorized, semi-mobile and then, further on that maneuver, like motorcycles, cars. Because of the large population of travelers each level are enormous volume. Mini electric car on the total population of this demand, the prospects are very good.
Huatai Securities Research Institute deputy director Yao Hongguang
"The current micro-entrepreneurs have electric cars in practice" Redefining product, "the idea of what the market demands give what product, or even to guide the market, this is a constant redefinition of the original product. And consumer groups expanded from the elderly to young people, a range for home use, technology is escalating hair, leading the demand. "Yao Hongguang, said.
In addition, Yao Hongguang mini electric car entrepreneur is also recommended to pay attention to trends and developments in the field of automobiles and the Internet in advance to replicate some excellent factors. The first category is like Condi such enterprises, "micro-bus" is a great business model innovation, Condi second generation product price subsidies after less than 80,000 yuan, with almost the same sense of Tesla technology configuration for example the large touch-screen control, etc., to experience a sense of high-end luxury cars. Condit has been using the concept of a mobile terminal to begin the transformation of its products.
In the Internet field, ready to use music as 49,000 Internet price promotion of electric vehicles, Yao Hongguang think it will stimulate a large number of consumers sought after music as electric cars, because it concerns not the car's elements, but in the car carrier, so that has Internet consumer groups find genes completely Internet-based experience sensation.
"For existing businesses, the need to study the new trend of creative thinking in advance, when the market was towing companies like Condi, music, as to the other direction, we also have to close the outlet, thinking this subversive Internet products and models will play in the popularization of new energy vehicles in a major role. we want to make a great experience to meet consumer demand for products in the existing conditions, this is a never-ending pursuit of Internet companies have this may push the upgrade to a very high level. If you redefine it, we must add intelligence and Internet thinking on the inside, at least for now launched the most successful models in such elements embodied. "says Yao Hongguan
