Amarantus is working on a few subtle things behind
Post# of 30028
They are leveraging a "ir" subdomain for their investor relations section which shortens all the URL.
So for example: www.amarantus.com/investor-relations/news-events/videos
Now becomes: http://ir.amarantus.com/videos
So why make the change?
The shorter links are easier to use in print or packaging, easier to remember and just looks cleaner in PRs than a long URL.
Old links still work and redirect you to the new.