What does StreamTrack have in common with Google?
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Posted On: 12/11/2014 1:53:49 PM
What does StreamTrack have in common with Google?
In the late 1990s, Google was born and began to capture market share from the already established search engines and search directory services (Yahoo!, AltaVista, Looksmart, Lycos, etc). But, even after Google had captured a significant percent of the total search volume, and had huge numbers of eyeballs, they had relatively little revenue. As we know from the dotcom bust of the 90s, eyeballs without 'monetization' is a sure recipe for failure.
Wall Street uses the term 'monetization' as a fancy way of saying 'figuring out a way to generate significant revenue' from the activities of a corporation. It was Google's monetization of the search eyeballs via Google adwords and the resulting 'sponsored ads' that drove the investment community to assign Google a value of more than one-third of a trillion dollars (> $350 billion market cap).
In some ways, internet radio has created a similar opportunity, and here's why. In the days when radio was simply an audio medium, monetization could only be achieved through audio commercials. However, StreamTrack allowing for an additional source of monetization via visual sponsored ads (and various interactive elements), it has added additional dimensions to the revenue generation stream.
In addition to the video ads, StreamTrack offers various ways for the listener/user to interact with the application, providing the listener with an opportunity to earn additional points while listening to the radio station(s).
As we know, more and more TV programs are becoming interactive (incorporating twitter feeds and real-time questions/surveys) during the broadcast. Doesn't that sort of validate StreamTrack's interactive approach to monetization?
It would not surprise me if we saw a huge run here. As always, simply my opinion.
In the late 1990s, Google was born and began to capture market share from the already established search engines and search directory services (Yahoo!, AltaVista, Looksmart, Lycos, etc). But, even after Google had captured a significant percent of the total search volume, and had huge numbers of eyeballs, they had relatively little revenue. As we know from the dotcom bust of the 90s, eyeballs without 'monetization' is a sure recipe for failure.
Wall Street uses the term 'monetization' as a fancy way of saying 'figuring out a way to generate significant revenue' from the activities of a corporation. It was Google's monetization of the search eyeballs via Google adwords and the resulting 'sponsored ads' that drove the investment community to assign Google a value of more than one-third of a trillion dollars (> $350 billion market cap).
In some ways, internet radio has created a similar opportunity, and here's why. In the days when radio was simply an audio medium, monetization could only be achieved through audio commercials. However, StreamTrack allowing for an additional source of monetization via visual sponsored ads (and various interactive elements), it has added additional dimensions to the revenue generation stream.
In addition to the video ads, StreamTrack offers various ways for the listener/user to interact with the application, providing the listener with an opportunity to earn additional points while listening to the radio station(s).
As we know, more and more TV programs are becoming interactive (incorporating twitter feeds and real-time questions/surveys) during the broadcast. Doesn't that sort of validate StreamTrack's interactive approach to monetization?
It would not surprise me if we saw a huge run here. As always, simply my opinion.
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