Bonuses for Up Listing: Gerald's was based on up l

Bonuses for Up Listing: Gerald's was based on up listing by year end, I believe, but Dr. Lowe's does not have a time frame. The bonuses are nice money, but compared to the millions of shares owned by these individuals and the increased equity benefit up listing would bring them anyway due to their shares....the bonuses are not that significant. Yet, the company seems to be trying to highlight these bonuses to shareholders.

I'm wondering why the bonuses are necessary? I don't mind paying them the money, I'm just wondering if that relatively small amount of money would really motivate them to just do their jobs?

To me it seems like owning several million shares of AMBS is motivation enough to do whatever is required to up list.