KING OF PRUSSIA, Pa. , March 20, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it has signed with Push Button Productions to manage its planned direct response radio marketing program for the MotorBooster fuel catalyst product. The two organizations are today releasing the first version of a new 60-second direct response radio spot expected to be aired in selected cities throughout the country.
"We are very excited to be marketing a product that is conducive to radio advertising," said Paul Green , VP of Sales and Marketing at Medical Alarm Concepts. "Radio is known for its low advertising avoidance statistics, and considering our product is directly targeted at fuel consuming consumers who are being pinched by high fuel costs, we cannot think of a better medium for the MotorBooster product. We think this planned radio-based marketing campaign will be very effective at targeting our demographic. We decided to work with Push Button Productions because of their reputation for creating ads that cut through the clutter on the radio. We are looking forward to working with this high-quality firm."
In a recent independent third-party dynamometer test an engine treated with MotorBooster exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment. Dozens of additional tests have been completed around the world that document the fuel saving, performance enhancement and emission reductions qualities of this type of product.
Yeosh Bendayan, Co-Founder of Push Button Productions commented, "We are excited to be working on the MotorBooster campaign. Radio ads and jingles are our bread and butter and we look forward to creating an overall advertising campaign for this product. At Push Button Productions, we believe that an ad should stand out from the pack. We will create those types of 'stand-out' ads for the MotorBooster product."
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