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Our founder Dr. Zhang has spent her entire career studying the psychology of learning for children between the ages of 7-14.
Her publications in this area have sold over 100,000 copies and she is considered a foremost expert in this field in the chinese market.
The central focus of her research and publication has been the notion that children learn more when the information presented to them is done so in the form of a game.
Games have the unique ability to make otherwise uninteresting and seemingly irrelevant information come alive, especially for children.
Attention span measurably improves, retention improves and the integration of recall of the information presented improves.
Dr Zhang is not alone in coming to this conclusion. Scientific study after study has shown that children who were taught using interactive games had better retention of the ideas presented and ultimately better test scores than children who were given the same information presented using the traditional “teacher teaches, student listens” approach.
The efficacy of interactive game based learning is not only proven through science it is common sense.
At present, in the chinese afterschool education market, not one of the major players is doing anything but more of the same teaching stylistically that the children receive in school.
Dr Zhang has created a series of interactive games and videos that can be delivered over the internet to children as a part of an afterschool curriculum that will assist them in mastering the concepts that they will be tested on during their middle and high school entrance exams.
The company plans to approach the market in the following ways.
1) There will be a tiered agent system. Where larger regional agents will cover more populous areas with smaller city wide distributor agents handling the urban areas withthin a given region.
2) Partnerships with large teaching institutions. The chinese education market is filled with large teaching organization which the company can partner with to reach their student body. These shools could provide tens of thousands of students per year that would be a perfect fit for the company’s products.
3) Parterships with retail organizations. There are all manner of retail clubs that target the middle class consumers. For example a drivers club that aggregates buying demand to get discounts on insurance and other essentials. These clubs are another great fit as their market is essentially the same as the company’s.
These partnerships and a seasoned management staff, each of whom bring prime contacts to the table positions the company perfectly to attack this market and expand rapidly and profitably.
