LOS ANGELES, CA--(Marketwired - Sep 11, 2014) - GumGum, the world's largest in-image advertising provider, today announced it has been selected by Mindshare North America as an Action Partner for THE LOOP, Mindshare's Adaptive Marketing system.
THE LOOP is an Adaptive Marketing system that includes a physical space where multiple screens monitor data from over 100 sources in real-time, which is then translated into actionable insights and ultimately rapid marketing decisions.
Known for inventing the in-image category, GumGum's patented technology overlays contextually targeted ads across the lower portion of relevant photos. As part of THE LOOP, GumGum's capabilities will allow Mindshare NA advertisers to identify photos surrounding cultural touchstones, such as celebrities, sporting events, music festivals and more. Mindshare NA clients will also be able to identify the most popular and relevant images and isolate those that are most appropriate for targeting with their marketing messages.
"We're excited to partner with Mindshare North America as a part of THE LOOP to help its clients capitalize on the power of in-image advertising," Ophir Tanz, Founder and CEO of GumGum said. "Mindshare NA is offering a compelling service that will put its clients at the forefront of adaptive marketing, and we're looking forward to playing our part."
As an Action Partner, GumGum joins several high-profile digital advertising providers who will help Mindshare North America clients identify the right combination of products and services to apply at culturally dominant moments that are relevant to their audiences. Mindshare North America will match clients with preferred partners, like GumGum, based on the specific capabilities of those partners and how they match up with the needs and key performance indicators of their clients. Partners in the program were chosen based on three criteria: adaptability, best-in-class offerings, and the belief that putting data at the center of marketing drives success.
GumGum, alongside 24 other inaugural members of the Action Partner Program are not directly endorsed by Mindshare, but have clearly demonstrated unique capabilities that can help Mindshare NA deliver real-time messaging, content and curation to clients through THE LOOP. Action Partner companies are reviewed periodically by Mindshare NA, and must demonstrate an ongoing best-in-class standard.
ABOUT GUMGUM GumGum is a scalable media platform, built on the belief that for ads to achieve maximum impact they should appear seamlessly within content where user attention is actively engaged. With access to billions of images across thousands of quality sites, GumGum is the largest in-image advertising provider for publishers and brands. Known inventing the in-image category, GumGum's patented technology overlays contextually relevant display ads across the lower portion of relevant photos. The result is higher viewability, engagement and lift in brand metrics than any other display advertising option available today. The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures. To learn more, visit gumgum.com or call (310) 260-9666.
ABOUT MINDSHARE NORTH AMERICA: Mindshare North America is a global media agency network with billings in excess of U.S. $31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare North America is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group.
Media Contact: Sona Rai DiGennaro Communications 646 380 4769 sona.rai@digennaro-usa.com
