Cider - Global Strategic Business Report - 2013: Profiles Players such as Carlsberg A/S, C&C Group plc and Foster's Group
M2 - Tue Feb 04, 9:20AM CST
Research and Markets (http://www.researchandmarkets.com/research/t34h59/cider_global) has announced the addition of the "Cider - Global Strategic Business Report" report to their offering. This report analyzes the worldwide markets for Cider in US$ Million and Million Liters. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific, Latin America, South Africa, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 157 companies including many key and niche players such as: - Aston Manor Brewery - C&C Group Plc - Carlsberg A/S - Distell Group - Halewood International Holdings PLC - Heineken UK Ltd. - SABMiller Plc - Fosters Group - Carlton & United Breweries Limited - The Boston Beer Company Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. Key Topics Covered: I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS II. Executive Summary 1. INDUSTRY OVERVIEW 2. PRODUCT OVERVIEW 3. HARD CIDER - AN INSIGHT 4. PRODUCT INNOVATIONS/ INTRODUCTIONS 5. RECENT INDUSTRY ACTIVITY 6. FOCUS ON SELECT PLAYERS 7. GLOBAL MARKET PERSPECTIVE III. MARKET IV. COMPETITIVE LANDSCAPE For more information visit http://www.researchandmarkets.com/research/t3...der_global About Research and Markets Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Brand Building and Advertising Strategies in Dark Markets - How Companies Like Carlsberg, Imperial Tobacco and UB Group Combat Respond
M2 - Tue Apr 23, 3:14AM CDT
Research and Markets has announced the addition of the Brand Building and Advertising Strategies in Dark Markets report to their offering. With advertising bans on alcoholic drinks becoming more common, manufacturers must learn how to operate in dark markets. Just like tobacco companies, they need a long-term strategic plan with a relentless focus on new marketing initiatives. Advertising restrictions represent the key obstacle to companies communicating effectively with their consumers. This report shows how manufacturers can develop their brands in dark markets. Specific attention is paid to marketing by stealth, strategic options in below-the-line marketing, and alternative approaches such as boosting appropriate new product development. Scope - Overview of dark markets - realize how significant an issue this already is, as well as understand the possible future speed of legislation. - Analysis of new product launches - spot trends in NPD and learn from successes and failures. - Checklist of tactics
Analyzing the Global Premium Alcohol Market - 2013 Report
M2 - Thu Feb 28, 12:10PM CST
Research and Markets (http://www.researchandmarkets.com/research/3tsr93/analyzing_the) has announced the addition of the "Analyzing the Global Premium Alcohol Market" report to their offering. Alcohol consumption is declining in most of the developed countries, and rising in many of the developing countries and the countries of Central and Eastern Europe. The term premiumization of alcohol means having consumers pay more money for the same volume of alcohol. The key consumer-level factors that drive premiumization in alcohol are the desire to improve social status, the desire to improve taste experience, and the desire to have a better understanding of the products that are being consumed. On the supply side, while production of various forms of alcohol for domestic consumption is widespread, production for export is concentrated in few of the mostly developed countries, and in the case of beer and distilled spirits, in the hands of a shrinking number of large global corporations. These corporations spend