TRUDEF is TMMI's proprietary digital video compres
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At the time, digital video was still in its infancy and generally considered more of a problem than a solution. Since they developed the algorithm originally to compress still images, not video, Barnsley and Sloan decided to work with TMMI on creating a video codec.Eventually TMMI acquired all the rights to TRUDEF™ because Iterated didn't want to invest any more money and time on video.
TMMI TRUDEF moves onward and upward Worldwide!!.