On the day Heddle officially became CEO, JBII closed at $0.46. Becoming CEO made him the point of responsibility for everything that has since followed. Since he took over, there has been a long list negative events, in addition to the processors failing and being allowed to sit idle. As well, there have been statements under his leadership that the company has made to investors that turned out to be false, including lies by omission. The stock has continuously dropped to where it is today as a consequence of JBI's dishonest behavior and mismanagement.
I wouldn't put too much into "support at the $0.10 level", just because that's where the stock has been closing for the past ten days. JBII is a thinly traded OTC PINK sheet that isn't current with their SEC filings, preventing shares waiting to come off restriction from being dumped. There may very likely be another downward plunge after a Q is filed regardless of its contents, since it will allow the floodgates of dumping to be reopened, and real dilution to begin in earnest.