Atlanta, GA, May 22, 2014 (GLOBE NEWSWIRE) -- (Photography Attached)
ATLANTA, GA (May 22, 2014 ) Amoena, the world's leading breast care brand, presents its 2014 line of pocketed swim and active wear. The line, developed for women recovering from a mastectomy, breast reconstruction or experiencing symmetry issues, allows freedom of movement during swimming and other exercise activities. "We're especially excited about our spring and summer line of active and swimwear, as it will provide women with apparel they can trust, making them feel more comfortable and confident while participating in swimming and exercise programs," said Malissa Magyar, Global Marketing Director for Amoena.
The spring/summer active wear line includes soft, comfortable, fabrics and built-in pocketed, "no bra required" shelf bras in the tops. The apparel features bright, geometric prints and bold color combinations, revving up the wow factor and providing a healthy dose of color for exercise routines. Plus, exercise can be an integral part of treatment and recovery, as stated by Lillie D. Shockney, RN., BS., MAS University Distinguished Service Associate Professor of Breast Cancer, Depts. of Surgery and Oncology, "We know from evidence-based research conducted here and elsewhere in the country, that exercise during chemotherapy as well as during radiation is an effective way to reduce fatigue." Amoena focuses on its fabric technologies such as Supplex®, which is breathable, holds its shape, and dries faster than cotton, to help keep women cool and dry during their workout routine throughout all phases of treatment.
Staying cool, comfortable and stylish in swimwear is important as well, and Amoena's swimwear debuts with a splash! From high-performance one-piece suits for the serious swimmer to the latest mix-and-match tankinis and bikinis, each is tailored to provide comfort and confidence. The suits come in a full range of sizes, from 6-22, and feature invisible support to keep breast form(s) securely in place, even in a wet swimsuit. Additionally, a slightly higher fit under the arms, with a moderate cut at the legs, allows for added security and a flattering fit for all figures. Also featured in the swim wear are highperformance fabrics such as Xtra Life ® Lycra and two new fabrics: Eurojersey Sensitive ® and Darwin - which offer superior chlorine resistance, UV protection (UPF 50+) and are breathable, providing superior comfort and style.
Because of the natural ease and wearability of both the swim and active wear, exercise for a breast cancer survivor becomes more doable, which can benefit her before, during and after her treatment. According to Colleen Doyle, MS, RD, Director of Nutrition and Physical Activity at the American Cancer Society, "Exercise has benefits all through treatment and afterwards." She says, "It's an investment in a woman's health and hopefully will prove to lower her risk of...breast cancer," in the fall 2013 issue of Amoena Life magazine. With the 2014 line of swim and active wear, Amoena provides women the apparel to keep moving forward, maintain their active lifestyles and support them throughout their journeys.
ABOUT AMOENA
For more than 35 years Amoena has been innovating comfortable pocketed lingerie, swimsuits and active wear for breast cancer survivors. Amoena is the world leader in breast care featuring patented and innovative breast forms and symmetry products that are designed to meet a full range of needs from mastectomy, to lumpectomy, to reconstructive surgery. The Company combines cutting edge technology with the best in performance fabrics such as Supplex, Naturexx and Xtra Life Lycra, to provide a total comfort experience with exceptional style. Amoena also offers fashion merchandise that includes specialty lingerie, swimwear, leisurewear and accessories.
Amoena's U.S. headquarters is in Kennesaw, GA (suburban Atlanta). Its worldwide headquarters is in Raubling, Germany. The Company has 16 subsidiaries and over 40 distributors in more than 60 countries. In the U.S., Amoena's products are readily available at boutiques and large retailers where Amoena-trained sales associates will assist customers, assuring the perfect fit. Amoena supports a vibrant community for breast cancer survivors with its magazine Amoena Life that is distributed free to women who have had breast surgery. The magazine has a regular readership of more than 400,000 people in ten countries. Amoena also maintains an informational website: www.TheBreastCareSite.com , as well as blogs and information exchange on its site www.amoena.us . For more information about Amoena visit: www.amoena.us .
*Sensitive ® is a registered trademark of EUROJERSEY.
**Xtra Life ® Lycra is a registered trademark of INVISTA.
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A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=25531
Mary Kay Thompson, Denmark {The Agency} 404-256-3681 or Priscilla Jessup, Denmark {The Agency} 404-409-7098
