Vue and Barco Collaborate for a Unique Cinematic Experience
New premium large format experience 'EPIC' features Barco's premium HDR cinema technology
Barco, a leading provider of laser cinema, has partnered with Vue, the largest privately owned cinema operator in Europe, to announce an expansive agreement aimed at enhancing cinema experiences across the continent. This partnership highlights the introduction of state-of-the-art HDR by Barco presentation technology, which will serve as the foundation of Vue's innovative large format experience, EPIC by Vue, set to launch soon.
Transforming Cinema with EPIC Experience
The collaboration aims to roll out at least 11 EPIC screens in key locations including the U.K. and Italy in the near future, followed by a significant expansion with a minimum of 60 EPIC screens across Vue's European theaters by the end of 2027. The HDR by Barco technology integrates advanced laser projection with patented 'Lightsteering' technology, creating captivating high-dynamic range (HDR) visuals for cinema-goers.
Innovative Features of EPIC by Vue
EPIC by Vue is designed to provide audiences with a transformative viewing experience featuring the latest advancements in sound and visual technology. Each EPIC auditorium boasts the largest screen in that cinema, ensuring the ultimate viewing experience for a range of cinematic offerings, from family-friendly films to spectacular live performances.
Leadership Insights on the Partnership
Tim Richards, CEO and Founder of Vue, stated, "After researching and testing various premium large format options, we chose to forge ahead with EPIC using market-leading technologies available, including cutting-edge HDR laser projection by Barco. This collaboration allows us to offer unparalleled cinematic experiences across Europe."
Gerwin Damberg, EVP of Barco Cinema, expressed his enthusiasm for the partnership, saying, "We are thrilled to expand our collaboration with Vue, delivering HDR by Barco to audiences. This alliance will revolutionize the cinema landscape through exceptional movie presentations."
The Impact of Barco's HDR Technology
Barco's revolutionary HDR technology enhances the cinematic experience by directing light strategically on-screen, achieving up to six times higher peak luminance. This results in breathtaking visuals that captivate audiences with deeper contrasts and an expanded color palette. This development signifies a substantial commitment from Vue in collaboration with Barco, following their previous announcement about installing more than 1,000 Barco laser projectors and media servers across Vue's screens by 2029.
Upcoming Launch of EPIC Screens
The inaugural EPIC by Vue screen is slated to open at the end of July at a new Vue location. This initiative marks an exciting chapter in Vue’s journey to enhance cinematic experiences, ensuring guests enjoy movies in the best possible environment.
About Vue and Barco
Vue stands out as the largest cinema operator in the U.K. and Italy, furthermore dominating the European market with a presence in eight countries, 223 sites, and 1,959 screens. Since its inception in May 2003, Vue has focused on delivering exceptional entertainment experiences through strategic growth and innovation.
Barco, headquartered in Kortrijk, Belgium, is a global leader in visualization, networking, and collaboration technology. The company is committed to driving advancements across healthcare, enterprise, and entertainment industries with over 3,000 dedicated professionals contributing to its success.
Frequently Asked Questions
What is the EPIC by Vue experience?
EPIC by Vue is a premium large format cinematic experience that features advanced HDR by Barco technology to deliver stunning visuals and sound quality.
Where will the first EPIC screens be located?
The first EPIC screen will be launched in a new Vue location at the end of July.
How many EPIC screens are planned to open?
A minimum of 60 EPIC screens are expected to open across Europe by the end of 2027.
What makes HDR by Barco technology unique?
HDR by Barco technology utilizes advanced laser projection coupled with 'Lightsteering' technology, enhancing brightness and color range for an immersive viewing experience.
What is Vue's commitment to cinema?
Vue aims to provide the highest-quality cinematic experience, integrating the best content, technology, and environment to delight audiences.
