IS MIMV WORTH THE INVESTMENT? The big winner
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Posted On: 10/11/2012 12:26:48 AM
IS MIMV WORTH THE INVESTMENT?
The big winner in the latest Patent War may very well be
Microsoft. All of the heavy-hitters in the mobile space - Apple (AAPL), Google (GOOG) Microsoft (MSFT) and Facebook (FB) either partner or acquire engineering expertise from smart start-ups and/or niche players, to give them the necessary competitive edge
Mimvi has been called the "Google of mobile search platforms."
It's search engine has become the leading platform for providing search services for Mobile Apps, Mobile Content and Mobile Products across all platforms including iPhone, Android, Blackberry and Windows devices. Mimvi also offers Amazon-like recommendations under each search result it presents. Mimvi plans to generates revenue with its search results similar to the way Google generates revenue with its search results, including a product offered by Mimvi, called MimviLink, which provides a way for consumers to access mobile apps related to the content they are viewing on the web. Thus MimviLink will allow any company with a mobile app to gain greater exposure for that app, by having it matched and displayed next to pertinent web content.
Mimvi's main competitors have been commanding quite a bit of attention lately. Earlier this year Chomp was taken over by Apple and in June, Quixley raised $24 million, including an investment from Google chairman Eric Schmidt's firm, Innovation Endeavors.
The mobile search environment remains hot as the revenue opportunity for mobile based search and recommendation is enormous. Mimvi has become a strong takeover target, especially as it has succeeded in recruiting several top executives from Google.
In addition, recall NBT pounding the table on them. Their most recent input:
The big winner in the latest Patent War may very well be
Microsoft. All of the heavy-hitters in the mobile space - Apple (AAPL), Google (GOOG) Microsoft (MSFT) and Facebook (FB) either partner or acquire engineering expertise from smart start-ups and/or niche players, to give them the necessary competitive edge
Mimvi has been called the "Google of mobile search platforms."
It's search engine has become the leading platform for providing search services for Mobile Apps, Mobile Content and Mobile Products across all platforms including iPhone, Android, Blackberry and Windows devices. Mimvi also offers Amazon-like recommendations under each search result it presents. Mimvi plans to generates revenue with its search results similar to the way Google generates revenue with its search results, including a product offered by Mimvi, called MimviLink, which provides a way for consumers to access mobile apps related to the content they are viewing on the web. Thus MimviLink will allow any company with a mobile app to gain greater exposure for that app, by having it matched and displayed next to pertinent web content.
Mimvi's main competitors have been commanding quite a bit of attention lately. Earlier this year Chomp was taken over by Apple and in June, Quixley raised $24 million, including an investment from Google chairman Eric Schmidt's firm, Innovation Endeavors.
The mobile search environment remains hot as the revenue opportunity for mobile based search and recommendation is enormous. Mimvi has become a strong takeover target, especially as it has succeeded in recruiting several top executives from Google.
In addition, recall NBT pounding the table on them. Their most recent input:
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