2014 Canada Future in Focus While Canada contin
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While Canada continues to be a leader in online engagement on desktop, mobile and online video are rapidly changing the country’s digital media landscape. In this webinar, comScore Senior Client Service Specialist Kevin Duong and comScore Vice President of Sales Bryan Segal examine the prevailing digital trends that are defining the current Canadian marketplace and what these trends mean for the year ahead.
Topics in the webinar include:
Canadians’ heavy online desktop usage
The healthy and growing digital ad market in Canada
The increase in online TV/video consumption and its growing importance to the country’s digital ecosystem
Canada’s increase in smartphone penetration and 4G connectivity, and the resulting effect on overall mobile usage
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