It might be too early in EWSI's lifespan but after reading some articles that tied EWSI with bigger companies like Toshiba and Toyota, I definitely believe that if some of these companies were to mention EWSI somewhere, it would up their profile big time. If one of these companies had linked EWSI to itself in one of their own PRs, it would send a message to the investment company. I mentioned it before on another post, but placing e-waste drives in non traditional locations like Whole Foods might be beneficial. Judging from anecdotal experience, people who shop at Whole Foods/Trader Joe's have an interest in recycling since they may be socially conscious than the average consumer . Combine that with Whole Foods corporate and stock success, they might be a company worth tying itself to. Maybe a little intermingling of investors? Whole Foods would lose nothing except gain some additional interest due to their involvement in e-waste recycling.