Responsible NASCAR Fans Rewarded at Talladega Supe

Talladega, AL., Oct. 21, 2013 (GLOBE NEWSWIRE) -- Responsible NASCAR fans earned valuable rewards at Sunday's Camping World RV Sales 500 at Talladega Superspeedway. Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Talladega Superspeedway.

Before the race on Sunday, 111 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Miller Lite outdoor lounge set along with two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Talladega Superspeedway.

At the race, fans may also enter the Miller Lite and Ford Motor Company designated driver sweepstakes. From now until November 17, NASCAR fans who take a pledge to drink responsibly will be entered to win a custom Miller Lite-blue 2013 Ford Fusion. The prize will be personally delivered to the winner in December by reigning Sprint Cup champion Brad Keselowski, who drives the Miller Lite No. 2 Blue Deuce. To take the pledge to never drive drunk, fans can visit www.MillerLiteResponsibility.com .

The Designated Driver for the Race from the May 5, 2013 Sprint Cup Series race at Talladega Superspeedway,  Zack Slaght , received two tickets and two hot passes to the October 20th race. Slaght and his guest enjoyed a behind-the-scene experience before the race on Saturday.

"We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA," said Grant Lynch , Chairman of Talladega Superspeedway. "It's important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend."

"At MillerCoors, we believe that with great beer comes great responsibility and we're thrilled to partner with Talladega Superspeedway and TEAM Coalition to help promote responsible consumption at the track," said Diane Wagner , responsibility commerce manager for MillerCoors. "For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track."

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper , executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone - including the fans - takes responsibility, everyone wins."

About Talladega Superspeedway

Talladega Superspeedway is the biggest, fastest, most competitive motorsports facility in the world. Measuring 2.66 miles in length with mammoth 33-degree, four-story banked turns, the track holds numerous official NASCAR records: the official all-time NASCAR qualifying speed of 212.809 mph, most lead changes (88) and closest finish (0.002 second). The unique track, known for three- and four-wide racing, is also defined by the location of its start/finish line which nears the entrance to turn one, giving the track a propensity for incredible photo finishes. Talladega Superspeedway plays hosts to NASCAR's top three touring series - Sprint Cup, Nationwide, Camping World Truck - as well as ARCA.

About MillerCoors

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico.  Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel's, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10 ^th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc. and Molson Coors Brewing Company.  Learn more at www.MillerCoors.com , at www.facebook.com/MillerCoors  or on Twitter through @MillerCoors.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM's 21 members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.  For more information, go to www.TEAMCoalition.org or www.RHIR.org .  

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=21667

Russell Branham, Talladega Superspeedway - 256-315-4556, Courtney Schiesher, Olson for MillerCoors - 312-854-8395, Jill Pepper, TEAM Coalition 202-669-0357