HOUSTON, Oct. 8, 2013 (GLOBE NEWSWIRE) -- The One World Doll Project, Inc. a subsidiary of One World Holdings, Inc. (OTCQB:OWOO) announced today that it has successfully implemented an online multi-payment flex plan that will allow buyers of collectors and play doll bundles to pay for their purchases over a short period time.
"When the idea for flex payments was first brought to us we did extensive research on home shopping networks easy pay plans and in-store layaway programs. Based on the broad appeal of our products and the tendency for our customers to purchase multiple items, we feel extremely confident that a hybrid of these two models will dramatically increase first time sales, foster customer loyalty and decrease credit card chargebacks," stated Joanne Melton, One World Holdings CEO. "Although we are making this payment option available to online customers we are limiting our risk because the products will not ship until all payments are made. We feel that in these tough economic times we have a responsibility to our customers to make it as easy as possible for children to have access to these amazing dolls and making the One World Flex Plan options available is not only the right thing to do, but the smart thing as well," she added.
One World customers will be able to choose flex pay options if they are using a credit or debit card for payments and are purchasing a collectors doll valued over $60 dollars or a One World e-Cert for 5 or more dolls. The flex pay option will not apply to accessories, online games, gift cards or any other non-doll item.
The first products to be marketed and sold under this plan will be the Cynthia Bailey Prettie Girls! Collectors Doll available for pre-sales on October 14 and will expand into the Prettie Girls! play dolls when the line officially launches for pre-sales on November 15.
About The One World Doll Project
During her 15 years at Mattel™, Stacey McBride-Irby designed and created countless fashions and concepts for the iconic Barbie® line.
The One World Doll Project has developed an exciting line of multi-cultural and fashion dolls that it anticipates will have a major impact in the months ahead. The Prettie Girls! OWP doll line is unique in their look, their backgrounds and their stories that capture the essence of what every little girl can embrace and relate to. The Prettie Girls! Ms. McBride-Irby, along with the One World Doll Project, believes that little girls and their mothers are looking for images of beauty and fashion that mirror the same colors, shapes and physical characteristics that they themselves possess.
More information about One World Holdings, Inc., Stacey McBride-Irby and The One World Doll Project Story and Team can be found at www.oneworlddolls.com .
Mattel, Barbie, So in Style and the Mattel, Barbie and So In Style logos are trademarks of Mattel Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.
Sarah Daniel The One World Doll Project, Inc. 713-409-2916 Mobile 1-866-440-1470 ext. 150
