Portillo’s Welcomes Denise Lauer as New Chief Marketing Officer
Portillo’s Announces Denise Lauer as Chief Marketing Officer
Portillo’s (NASDAQ: PTLO), renowned for its delightful Chicago-style cuisine, has appointed Denise Lauer as its new Chief Marketing Officer (CMO), marking an exciting new chapter for the brand. With her extensive experience and a strong track record in the food service sector, Lauer is well-equipped to drive the company's marketing initiatives.
Denise Lauer's Impressive Background
Bringing over twenty years of marketing expertise to the table, Lauer previously held the position of Chief Marketing Officer at Marco’s Pizza, a rapidly expanding pizza chain with over 1,200 locations across the nation. In her role there, she successfully led strategies focusing on brand enhancement, digital marketing, and customer engagement. Her leadership not only boosted sales but also refined the customer ordering experience.
Michael Osanloo, the President and CEO of Portillo’s, expressed enthusiasm about Lauer's capabilities. He stated, "Denise brings an exceptional combination of strategic vision and hands-on execution. We are thrilled to welcome her to Portillo’s, as her experience in revitalizing customer interactions and driving marketing growth will be crucial as we expand our brand's reach across the country."
Key Achievements at Marco’s Pizza
Lauer has played a pivotal role in making Marco’s Pizza a leader within the competitive U.S. pizza market. Among her notable achievements was the establishment of a multi-year innovation strategy that led to exciting new menu items and value-driven promotions. Furthermore, she was a key player in implementing a digital transformation that simplified the online ordering process, significantly enhancing customer satisfaction.
Portillo’s Vision for Growth
Lauer's appointment highlights Portillo’s ongoing commitment to developing a strong leadership team, uniquely positioned to fuel sales growth and enhance customer dining experiences. Her enthusiasm for Portillo’s resonates with her aspirations for the brand: "As a fan and frequent guest of Portillo’s, I'm excited to join this incredible team. This brand occupies a unique place in the market with a menu that keeps loyal patrons coming back. I look forward to leveraging our talented marketing team to elevate our digital initiatives and expand our presence into new markets."
A Passion for the Food Industry
Growing up in a family that revered the restaurant business, Lauer has cultivated a profound appreciation for the food industry. Her diverse career includes tenure as CMO for other notable companies, such as Informed Insurance and Morton Salt. Additionally, she has played essential roles at PepsiCo and FedEx, earning multiple awards for her contributions to marketing and brand strategy, including several Cannes Lions Gold awards during her time with Morton Salt.
About Portillo’s
Portillo’s, trading under the ticker symbol (NASDAQ: PTLO), has evolved from its humble beginnings as a hot dog stand in Chicago to a beloved brand with over 95 locations spread across ten states. The restaurant chain is celebrated for its distinctive offerings such as Italian beef sandwiches, Chicago-style hot dogs, and delectable chocolate cake. Portillo’s not only provides food but also creates experience-focused dining environments that include options for dine-in, drive-thru, takeout, and delivery, all aimed at serving their guests’ cravings with excellence. With a history spanning more than six decades, Portillo’s is determined to share its exceptional cuisine and memorable dining experiences with customers nationwide.
Contact Information
Media Contact:
ICR, Inc.
Email: PortillosPR@icrinc.com
Frequently Asked Questions
What role does Denise Lauer hold at Portillo’s?
Denise Lauer has been appointed as the Chief Marketing Officer at Portillo’s.
What previous experience does Lauer bring to Portillo’s?
Lauer has over two decades of experience in marketing, including her last role as Chief Marketing Officer for Marco’s Pizza.
Why is Lauer’s appointment significant for Portillo’s?
Her appointment signals Portillo’s commitment to enhancing its marketing strategies and further growing the brand's presence in the market.
How many locations does Portillo’s have?
Portillo’s operates more than 95 restaurants across 10 states.
What are some popular menu items at Portillo’s?
Portillo’s is known for its Italian beef sandwiches, Chicago-style hot dogs, char-grilled burgers, fresh salads, and famous chocolate cake.
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