Porsche Partners with WeatherTech Raceway for a New Era

Porsche's Historic Partnership with WeatherTech Raceway

Atlanta, May 5, 2025 - In a groundbreaking announcement, Porsche Cars North America, Inc. (PCNA) has officially become the designated car for WeatherTech Raceway Laguna Seca. This iconic track has long been a sanctuary for motorsport enthusiasts, renowned for its thrilling twists and celebrated history. Since 2011, Laguna Seca has proudly hosted the Rennsport Reunion, attracting the world's most passionate Porsche fans to celebrate their love for performance cars.

A Commitment to Revitalization

With its new sponsorship, Porsche is set to deepen its engagement with Laguna Seca by partnering with Friends of Laguna Seca. This collaboration is aimed at revitalizing the raceway and recreation area, ensuring that it continues to be a cherished destination for motorsport events. Porsche's involvement signals a commitment to preserving the legacy of this famous venue while enhancing the experiences available to guests and participants alike.

The Future of Driving Experience

In an exciting addition to this partnership, the Porsche Driving Center is scheduled to launch at the raceway in 2026. This center will offer a comprehensive range of driving courses, catering to all skill levels. From novices learning the fundamentals of vehicle control to seasoned drivers honing their abilities, the center promises to provide invaluable training and education behind the wheel of Porsche vehicles.

Creating Lasting Memories

Porsche has left an indelible mark on the motorsport scene at Laguna Seca, having hosted several Rennsport Reunions over the years. These events have not only showcased Porsche's iconic models but also helped forge connections among enthusiasts who share a passion for performance driving. Last year's celebration marked a notable success, drawing over 91,000 attendees - the highest in the history of the reunion!

A Heartfelt Welcome

Timo Resch, President and CEO of PCNA, expressed enthusiasm about the partnership, stating, “Many of the greatest moments in motorsport history have happened at Laguna Seca. We are thrilled to contribute to the track’s plans and facilitate new opportunities for the next generation of driving enthusiasts.”

Upcoming Events and Promotions

Porsche's sponsorship kicks off with its role as the official safety car during the TireRack.com Monterey Sportscar Championship IMSA race weekend, scheduled for May 9-11. This event will allow racing fans to witness the excitement of motorsport whilst enjoying the scenic views surrounding the track. Additionally, the race will be broadcast live, ensuring that Porsche's presence is felt not just on-site but also throughout the racing community.

With the launch of this transformative partnership, Porsche and Laguna Seca are set to create a future filled with thrilling events and unparalleled experiences, allowing automotive enthusiasts to indulge in their passions like never before.

Frequently Asked Questions

What does the sponsorship entail for Porsche?

Porsche will be the official car for WeatherTech Raceway Laguna Seca and will collaborate on revitalization projects with Friends of Laguna Seca.

When will the Porsche Driving Center open?

The Porsche Driving Center is set to launch at the raceway in 2026, offering various driving courses for all skill levels.

What events can fans look forward to at Laguna Seca?

Fans can anticipate thrilling events like the IMSA race weekend, where Porsche will serve as the official safety car.

How has Porsche contributed to the racing legacy at Laguna Seca?

Porsche has hosted multiple Rennsport Reunions and achieved significant milestones, including numerous victories in prestigious races.

What impact does this partnership have on the local community?

The collaboration aims to enhance the racing experience at Laguna Seca and engage the local community through events and educational opportunities.

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