POP MART Opens New Store in Iconic Australian Shopping Centre
POP MART Expands Its Presence in Australia
POP MART officially opened its newest store at the iconic Pacific Fair Shopping Centre. This marks POP MART's tenth store in Australia, strengthening its position in the market.
A Unique Store Design
The store's design embodies POP MART's signature creative style, featuring a luxurious gold and silver colour scheme that reflects the golden aspects of its surroundings. Upon entering, visitors are greeted by a captivating sculpture of SKULLPANDA The Philosophy – a stunning owl elegantly perched, inviting art toy lovers to explore a whimsical world of creativity.
Visual Centerpiece and Engagement
This striking sculpture serves not only as a visual centerpiece but also as a photo opportunity, enabling visitors to capture unforgettable moments during their exploration of the store.
Exclusive Launch of the POP BEAN Koala Set
To mark the grand opening, POP MART introduced the POP BEAN Koala Set, featuring cherished characters LABUBU and DIMOO depicted as cute koalas. This exclusive release pays homage to Australia's iconic wildlife and adds a local flair to their product line.
Special Promotions and Gifts
On the opening day, customers who made qualifying purchases had an opportunity to receive a special LABUBU giveaway. Exciting offerings also included the return of the ZIMOMO Sunny Figurine, a limited-edition item, along with other popular figures like the LABUBU Diver Figurine and MOLLY Mozero.
Significance of the Gold Coast Location
Known for its stunning beaches and vibrant tourism, the Gold Coast serves as an essential location for POP MART as it continues its global expansion. Along with being one of Australia's fastest-growing cities, its attraction of millions of visitors annually makes it a strategic site for retail growth.
Rapid Expansion Since 2021
Since entering the Australian market in 2021, POP MART has quickly broadened its footprint, establishing a strong presence in major cities like Melbourne, Sydney, and Brisbane. The opening of the Pacific Fair location marks another significant step in connecting with local audiences and enhancing customer engagement.
Commitment to Cultural Exchange
As part of its global vision, POP MART is dedicated to encouraging cultural exchanges through art toys. The brand continually innovates its design offerings and creative experiences for consumers worldwide. Future plans include expanding more stores and enhancing e-commerce opportunities, ensuring that the brand remains inclusive and accessible to its growing community.
Frequently Asked Questions
How many stores does POP MART have in Australia?
POP MART now has ten stores located across Australia.
What is the POP BEAN Koala Set?
The POP BEAN Koala Set includes exclusive figures of LABUBU and DIMOO stylized as koalas, celebrating local wildlife.
Where is the latest POP MART store located?
The newest store is situated in the Pacific Fair Shopping Centre on the Gold Coast.
When did POP MART enter the Australian market?
POP MART launched in Australia in 2021 and has been expanding rapidly since.
What are future plans for POP MART?
POP MART aims to expand its store network and enhance its online presence to reach more consumers worldwide.
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