Pollard Banknote Secures Major Scratchers Contract with Lottery
Pollard Banknote Secures Major Contract
Pollard Banknote Limited (TSX: PBL) has reached a significant milestone by being selected as the primary contractor for the California Lottery's Scratchers products. Scratchers, commonly known as instant tickets, are highly popular in the lottery community and play a vital role in funding public initiatives.
Collaboration and Future Prospects
This new contract follows Pollard Banknote's extensive experience supporting the California Lottery as a secondary supplier for over 25 years. The company has played a crucial role in printing instant tickets, including the popular Crossword games, which have rapidly gained popularity within the Lottery's offerings.
Innovative Solutions Provided by Pollard Banknote
As the newly appointed primary contractor, Pollard Banknote is set to deliver an estimated 70% of the instant Scratchers games during the contract term. This agreement includes an initial term of six years, with an option for extension. The partnership opens the door for Pollard to further innovate and improve the instant ticket experience for players.
Popular Games and Sales Performance
One notable success from Pollard Banknote is the Mystery Crossword, which has become the Lottery's most adored Scratchers game, generating impressive sales figures exceeding $6 billion since its initial launch. This reflects not just the demand for engaging games, but also Pollard’s capability to create highly entertaining products that resonate with players.
Commitment to Community Support
The California Lottery was established with a strong mission: to provide supplemental funding for education. Since its inception, the Lottery has contributed over $46 billion to public education, ensuring that funds are effectively utilized to support schools, colleges, and universities across the state. The Lottery operates without direct public funding, returning approximately 95 cents of every dollar back into the community through prizes and educational contributions.
Excitement for the Future
Doug Pollard, Co-Chief Executive Officer of Pollard Banknote, expressed enthusiasm about expanding the partnership with the California Lottery. He noted, "This expansion into the role of primary contractor marks an exciting new chapter in a decades-long partnership that has delivered a range of innovative and groundbreaking instant ticket experiences to raise funds for public education. We are thrilled to deepen our collaboration and look forward to many more years of shared success providing fun and engaging entertainment to Californians."
Focus on Responsible Gaming
Part of the Lottery’s commitment includes responsible gaming practices, having been recognized for its efforts in this area. Pollard Banknote will also align its strategies to support the Lottery's goals of attracting and engaging new players responsibly. This focuses on not just boosting sales, but doing so in a manner that prioritizes the well-being of the community.
About Pollard Banknote
Pollard Banknote has established itself as a leader in the lottery and charitable gaming markets, emphasizing revenue generation for good causes. The company specializes in a wide range of gaming solutions including instant tickets, electronic pull-tab solutions, and merchandising for retail tickets. With a legacy dating back to 1907, Pollard Banknote is now a publicly traded company, maintaining a serious focus on innovation and customer success in the gaming industry.
Frequently Asked Questions
What is the nature of the contract Pollard Banknote secured?
Pollard Banknote was awarded a contract to supply Scratchers products to the California Lottery, expected to enhance their ticket offerings significantly.
How long will the contract last?
The initial term of the contract is six years, with the possibility of extension up to six more years.
What role has Pollard Banknote played for the California Lottery in the past?
Pollard Banknote has supported the Lottery for over 25 years as a secondary supplier, focusing primarily on the delivery of instant tickets.
How does the California Lottery support education?
The California Lottery contributes to public education, returning a significant portion of its revenues directly to schools, colleges, and universities.
What innovative solutions will Pollard Banknote provide?
Pollard Banknote will bring innovative games, print technologies, and marketing strategies to enhance the Lottery’s instant ticket offerings.
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