PLAY-DOH Launches Imagination Curriculum to Inspire Creativity

Empowering Creativity Through Imagination with PLAY-DOH

Hasbro Inc., a well-known leader in the toy and game industry, has embarked on an exciting mission to inspire children everywhere through its new initiative, the PLAY-DOH Kids Can campaign. This innovative venture seeks to unlock the creative potential of kids by encouraging them to utilize their imagination as a true superpower. The PLAY-DOH brand is dedicated to making imaginative play accessible and enjoyable, providing endless resources to help children transform their dreams into actionable ideas and turn mistakes into opportunities for learning.

Introducing the PLAY-DOH Imagination Curriculum

As part of its commitment to fostering creativity, PLAY-DOH has introduced the PLAY-DOH Imagination Curriculum, tailored for families and educators across North America. This comprehensive program will launch through a mix of in-person and digital experiences, designed by experts in play and imagination with decades of experience. The curriculum aims to break down the barriers to creative play that many children face due to societal pressures, empowering them to freely express their creativity.

Research-Informed Curriculum Development

Drawing inspiration from their research initiative, "Imagination is a Superpower," the PLAY-DOH Imagination Curriculum emphasizes the vital role of creativity in a child's development. Senior Vice President of Creativity & PLAY-DOH Brand at Hasbro, Tamara Grindrod, highlights that many children struggle with distractions and societal judgment, which can hinder their imaginative growth. This curriculum offers an engaging, easy-to-follow guide, providing activities that promote exploration and self-expression in various environments — at home, school, or any place that can support playtime with PLAY-DOH.

Structured and Engaging Activities

The curriculum features activities that span from quick 5-minute tasks to more elaborate 15-minute projects, providing step-by-step instructions for parents and educators. Included are fun activities such as Funny Hats, Canned Creatures, and Music Monsters, where children can embark on creative journeys to make their unique sculptures using PLAY-DOH compounds. These activities are crafted to stimulate open-ended play, allowing every child to celebrate and discover their individual creativity.

Accessibility for Educators

Research indicates that imagination plays a crucial role in developing essential skills such as problem-solving and independent thinking. The PLAY-DOH brand is excited to bring the Imagination Curriculum to hundreds of classrooms. Through this initiative, educators will be equipped with the necessary tools and resources to integrate imaginative play into their daily lessons, fostering a fun and structured learning environment.

Extending the Reach of Creativity

Beginning this month, Canada will see the initiation of the program with the help of Syllabus Partners, reaching out to 750 educators and providing an estimated 18,750 children with take-home booklets. The overwhelming response to this initiative underscores the significance of imagination in early childhood education.

Simultaneously, in the United States, the Imagination Curriculum is set to impact approximately 400,000 students across Title 1 schools. Partnering with the non-profit organization First Book, PLAY-DOH will donate nearly two million cans of their beloved compound, along with comprehensive curriculum booklets that include educator scripts, ensuring smooth implementation of these activities.

Imagination in the Digital Age

Families can further engage with the PLAY-DOH brand via its social media platforms, including Instagram and TikTok, where they can find imaginative and activity-based content. Additionally, educational materials and insights from the “Imagination is a Superpower” study will be shared online, making imagination-building resources widely available to inspire creativity.

About Hasbro

As a leading player in the toy industry, Hasbro is on a mission to connect generations of fans through storytelling and the joy of play. With a diverse portfolio of over 1,800 beloved brands including PLAY-DOH, Hasbro curates entertaining experiences for fans of all ages—from engaging toys and games to immersive digital adventures. Each product aims to create joy and community on a global scale, re-emphasizing their commitment to corporate responsibility and ethical practices in the industry.

Frequently Asked Questions

What is the PLAY-DOH Kids Can campaign?

The PLAY-DOH Kids Can campaign is an initiative launched by Hasbro Inc. to empower children to harness their imagination as a superpower through creative play.

What does the PLAY-DOH Imagination Curriculum offer?

The curriculum provides structured activities and resources for families and educators to encourage imaginative play in children, focusing on creativity and self-expression.

How can educators use the Imagination Curriculum in their classrooms?

Educators can implement the curriculum's engaging activities in their lessons, designed to enhance creativity and build fundamental skills in a fun and structured way.

How can families engage with PLAY-DOH's initiatives?

Families can interact with PLAY-DOH through social media channels and access activity-based content that supports creative development and play at home.

Why is imagination important for children's development?

Imagination is critical for developing problem-solving skills, confidence, and independent thinking in children, providing them a foundation for lifelong learning and creativity.

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