Playboy Inc. Expands Board with Strategic New Appointment

Playboy Inc. Strengthens Leadership Team

Playboy, Inc. (NASDAQ: PLBY) has recently announced an exciting development in its corporate landscape. The celebrated lifestyle and leisure brand has welcomed Natalia Premovic to its Board of Directors. This addition is part of Playboy's strategic efforts to reinforce its leadership and enhance the capabilities of its board.

Celebrating Expertise and Experience

Natalia Premovic is recognized for her extensive background in retail, marketing, and branding. With over 15 years of experience, she is well-positioned to influence crucial decisions and strategic directions for Playboy. Her appointment marks an important step in ensuring that the Board of Directors maintains a robust majority of independent members.

Bridging Industry Expertise

Ms. Premovic comes with a wealth of knowledge gained from her leadership roles at prominent companies, including her previous position at Netflix, Inc. There, she excelled as the Head of Consumer Products and Global e-Commerce for the U.S., Canada, Australia, and New Zealand. Her track record speaks volumes—she successfully cultivated Netflix's global consumer products division, overseeing key areas such as brand strategy, license management, and e-commerce operations.

CEO’s Endorsement

Commenting on the appointment, Playboy's CEO, Ben Kohn, expressed enthusiasm about Ms. Premovic's arrival. He stated, "Natalia has been a successful business leader at multiple publicly traded global companies. Her wealth of experience will undoubtedly play a vital role as Playboy diversifies its operations toward a digital-focused, asset-light model. I look forward to her contributions to our licensing and brand strategies."

Playboy's Vision and Mission

Playboy, Inc. stands as a global ambassador of pleasure and leisure, working to connect consumers with products and experiences that promote fulfilling lives. The company's mission is centered around creating a culture where everyone has the freedom to pursue pleasure. With a presence in approximately 180 countries and a history spanning over 70 years, Playboy continues its legacy of influencing cultural progress, fostering equality, and advocating for the fundamental human right to pleasure.

Commitment to Growth and Innovation

As Playboy progresses into new territories, the company is poised to leverage Ms. Premovic's expertise in both traditional markets and digital avenues. This alignment is crucial in navigating the rapidly evolving landscape of entertainment and consumer products. The board's decision reflects a broader strategy to remain relevant and competitive in an ever-changing market.

Contact Information and Further Inquiries

For more information or inquiries, individuals can contact Playboy's investor relations team. The company remains committed to transparency and encourages open communication with its investors. Contact details are as follows:

Investors: FNK IR – Rob Fink / Matt Chesler, CFA – investors@playboy.com
Media: press@playboy.com

Frequently Asked Questions

Who is Natalia Premovic?

Natalia Premovic is the newly appointed independent director on Playboy's Board of Directors, bringing over 15 years of experience in retail, marketing, and branding.

What role will Natalia Premovic play on the board?

Her expertise is anticipated to enhance Playboy's board dynamics, particularly in branding and licensing strategies as the company shifts toward a more digital focus.

How does this appointment affect Playboy?

Adding Ms. Premovic strengthens the board's independent composition which is vital for governance as Playboy seeks to innovate and grow in a competitive environment.

What is Playboy's mission?

Playboy's mission is to create a culture where all people can pursue pleasure while fostering equality and freedom of expression.

Where can I learn more about Playboy Inc.?

Further details can be found on Playboy's official website, showcasing their extensive history and commitment to consumer engagement.

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