PLAY Airlines Partners with Sabre for Enhanced Distribution

PLAY Airlines Grows with Sabre Partnership

PLAY airlines, a dynamic low-cost carrier founded in 2019, is revolutionizing transatlantic travel by providing cost-effective flights that connect North America and Europe. With a fleet of 10 aircraft, this Icelandic airline is making waves in the aviation industry by linking major cities such as Boston, New York, Toronto, London, Paris, and Berlin.

Key Collaboration Announcement

In a significant development, PLAY airlines has inked a multi-year distribution agreement with Sabre Corporation, a premier technology provider in the travel sector. This partnership allows travel agencies connected to Sabre to effortlessly access PLAY airlines' growing network of flights. This collaboration is poised to enhance the travel booking experience for agencies and their clients.

Strategic Growth in Key Markets

As PLAY airlines continues to expand its market presence, particularly in the Nordics and North America, Sabre's extensive reach will empower the airline to attract a broader audience. The low-cost model employed by PLAY airlines presents an attractive option for budget-conscious travelers, with Iceland serving as a hub for easy connections between continents.

Benefits of the Agreement

This partnership is not just about enhancing distribution; it is also about embracing technology and innovation. Sabre's ongoing investments in travel technology aim to overcome content fragmentation and streamline access to travel information. This means travel agencies will have a smoother experience when integrating and normalizing content, which is vital for meeting consumer demand.

Quote from Sabre Leadership

Alessandro Ciancimino, Sabre's VP of Airline Distribution, expressed excitement about the agreement, stating, "By integrating PLAY airlines' offerings into our Global Distribution System, we're expanding choices for our agency partners, allowing them to provide greater value to their clients." This sentiment emphasizes Sabre's strategic focus on enriching the travel marketplace.

Future Route Expansion

Looking forward, PLAY airlines is set to expand its routes even further. New flights to Aalborg, Denmark, are scheduled to begin in a few years, demonstrating the airline's commitment to increasing accessibility across key markets. Recent additions include flights to Toronto and Washington D.C., broadening the options for travelers seeking affordable journeys across the Atlantic.

CEO's Vision for Expansion

Einar Örn Ólafsson, CEO of PLAY airlines, remarked that this partnership is crucial for their growth trajectory in North America and Europe. With Sabre's extensive agency network, they are excited about the potential increase in visibility and sales. This collaboration represents a significant achievement for PLAY as it continues to carve out its niche in the competitive airline industry.

Conclusion and Future Outlook

The collaboration between PLAY airlines and Sabre Corporation represents a promising chapter for both companies. By enhancing distribution channels and tapping into Sabre's well-established global marketplace, PLAY airlines is poised for continued success and growth in the dynamic landscape of international travel.

Frequently Asked Questions

What is the significance of the partnership between PLAY and Sabre?

This partnership enables Sabre-connected travel agencies to access PLAY airlines' growing network, enhancing the traveling experience for clients.

When was PLAY airlines founded?

PLAY airlines was founded in 2019, focusing on providing low-cost transatlantic flights.

What destinations does PLAY airlines connect?

PLAY airlines connects destinations including Boston, New York, Toronto, London, Paris, and Berlin.

How many aircraft does PLAY airlines operate?

PLAY airlines operates a fleet of 10 modern aircraft.

What new routes are PLAY airlines launching?

PLAY airlines is set to launch new flights to Aalborg, Denmark, and has recently added routes to Toronto and Washington D.C.

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