Planet Fitness Reports 2024 Financials and Growth Strategy

Author: Ryan Hughes Updated: 02-25-2025 06:42 AM

Planet Fitness, Inc. Financial Results Overview

Planet Fitness, Inc. (NYSE: PLNT) recently shared its impressive financial results for the year ended December 31, 2024, revealing a strong performance that demonstrates the Company’s solid position in the fitness industry.

Key Highlights from Fourth Quarter 2024

The fourth quarter of 2024 was marked by substantial growth across various financial metrics:

Total revenue surged by 19.4%, reaching $340.5 million, compared to $285.1 million in the same quarter of the previous year.
System-wide same club sales increased by 5.5%, showcasing ongoing member engagement and satisfaction.
For the entire year, Planet Fitness achieved net income attributable to the company of $172.0 million, reflecting a robust net income growth of $27.2 million.
The Company added 150 new clubs, bringing the total number of locations to 2,722, a testament to its successful expansion strategy.

Performance Metrics Summary

Throughout fiscal year 2024, the following key performance indicators were recorded:

Year-over-year revenue growth of 10.3% led to total revenues of $1.2 billion.
Adjusted EBITDA for the year reached $487.7 million, marking a significant increase.
Planet Fitness experienced net membership growth, adding approximately 1 million members, concluding the year with about 19.7 million members.

Strategic Initiatives and Future Outlook

CEO Colleen Keating expressed optimism about the Company’s future, stating, "2024 was a remarkable year for us, and we aim to maintain this momentum moving forward."

The company is focusing on enhancing franchisee returns by introducing a new economic model, which includes the adjustment of membership pricing, the first of its kind in over two decades. This initiative is set to optimize profitability for franchisees, while continuing to deliver high-quality fitness experiences to its members.

Looking ahead to 2025, Planet Fitness is optimistic about the following growth expectations:

System-wide sales growth between 5% to 6%.
Estimated revenue increase of about 10%.
Adjusted EBITDA projected to grow by approximately 10% and net income expected to rise by 8% to 9%.

Membership Growth and Market Expansion

The growth in membership is attributed to an increasingly health-conscious consumer base prioritizing wellness. The Company’s strategic focus on enhancing the member experience and redefining its brand is expected to foster further growth. Planet Fitness’s unique positioning as a “Judgement Free Zone” continues to resonate with current and potential members.

Financial Position

As of the year-end close, Planet Fitness reported cash equivalents and marketable securities totaling approximately $529.5 million, ensuring a strong liquidity position to assist in future expansions and operational initiatives.

Frequently Asked Questions

What were the total revenues for Planet Fitness in 2024?

Total revenues for 2024 were $1.2 billion, reflecting a 10.3% increase year-over-year.

How many new clubs did Planet Fitness open in 2024?

Planet Fitness opened 150 new clubs in 2024.

What is the net income for the fourth quarter of 2024?

Net income for the fourth quarter of 2024 was $47.1 million.

What is the adjustment to membership pricing about?

The membership pricing adjustment is the first increase in over 25 years, aimed at improving franchisee profitability.

What is the expected growth percentage for same club sales in 2025?

The expected growth for same club sales in 2025 is in the range of 5% to 6%.

About The Author

Hello, my name is Ryan Hughes. I am a financial, economics, and stock market specialist committed to assisting people in negotiating the intricacies of the financial system. Having a great deal of experience and a thorough grasp of market dynamics and economic trends, my area of expertise is converting complex financial ideas into understandable, practical knowledge. By use of my articles and blog entries, I hope to give you the information and assurance you need to make wise financial choices.

I've had the honor of interacting with a wide range of readers as a writer for several financial blogs, from new investors to seasoned market participants. To enable you to reach your financial goals, I want to make finance, economics, and stock market trends understandable and approachable. I appreciate you traveling with me toward success and financial literacy.

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