Pixalate's Q2 2024 Ad Fraud Insights for Mobile Apps
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Insights into Q2 2024 Ad Fraud in Mobile Apps
In London, Pixalate recently unveiled crucial findings regarding ad fraud and invalid traffic (IVT) affecting mobile applications. Their comprehensive report examined open programmatic advertising from major platforms like the Google Play Store and Apple App Store, shedding light on the extent of ad fraud within the industry.
Understanding Invalid Traffic Benchmarks
Pixalate's research revealed that in Q2 2024, the global mobile app IVT rate hovered at a notable 20%. This translates to an astonishing $1.28 billion attributed to ad spending on fraudulent activities.
Regional Impact of IVT
The report highlights significant regional discrepancies. The APAC region stood out as the most affected area, experiencing an IVT rate of 29.4%. Of particular concern was Indonesia, which reported an alarmingly high 35% IVT.
Comparative Analysis of Regional Rates
Meanwhile, North America demonstrated one of the lowest IVT rates globally at 16.8%, a decrease from 20% observed in the previous quarter. Interestingly, the research indicated that Google Play Store applications encountered higher IVT rates, standing at 24.7%, in comparison to 19% for Apple App Store apps in the same quarter.
Pixalate's Comprehensive Reporting Tools
For those interested in a deeper dive into Pixalate's findings, the latest Q2 2024 Mobile App Invalid Traffic Benchmark Report is available for download. This report encompasses data analytics from over 5.4 million active mobile apps and the examination of over 63 billion open programmatic ad impressions collected during this quarter.
Accessing the Complete Benchmark Reports
Pixalate has made various reports accessible, including those focused on Connected TV (CTV) and specific regional benchmarks for North America, EMEA, APAC, and LATAM. These reports are valuable resources for advertisers, publishers, and analysts looking to understand ad fraud trends better.
About Pixalate
Established in 2012, Pixalate has grown into a trusted global platform specializing in privacy compliance, ad fraud prevention, and data intelligence across digital advertising. Recognized for its excellence in handling Sophisticated Invalid Traffic (SIVT) detection, Pixalate serves various stakeholders in the advertising ecosystem, including regulators and financial analysts.
Frequently Asked Questions
What is the purpose of Pixalate's report?
Pixalate's report serves to analyze and report on the rates of invalid traffic and ad fraud within the mobile app advertising ecosystem, helping stakeholders understand the scale and impact of these issues.
Which region experienced the highest IVT rate?
The APAC region experienced the highest IVT rate at 29.4%, with Indonesia having a particularly high rate of 35%.
How much ad spend is associated with IVT in Q2 2024?
In Q2 2024, the estimated ad spend associated with invalid traffic was approximately $1.28 billion globally.
What was North America's IVT rate in Q2 2024?
North America's IVT rate was 16.8%, a reduction from the previous quarter's rate of 20%.
How can I access Pixalate's benchmark reports?
Pixalate’s benchmark reports are available for download on their official website, providing insights into various advertising sectors including mobile apps and Connected TV.
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