Pixalate Reveals Top Grossing Mobile Apps for July 2024
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Pixalate's Global Top Grossing Mobile Apps for July 2024
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, recently released the Global Top Grossing Mobile Apps Report for July 2024. This comprehensive report focuses on open programmatic advertising revenue and includes insights from both the Apple App Store and Google Play Store.
Key Findings and Analysis
In July 2024, Pixalate's data science team meticulously analyzed over 31.9 billion open programmatic impressions across more than 12.1 million mobile apps. This extensive research included apps that had been delisted by Pixalate, highlighting a significant breadth of data used to compile the report.
Top Apps by Region
The report identifies the highest-grossing mobile apps segmented by various global regions, including North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM).
Asia-Pacific (APAC) Highlights
In APAC, the top grossing app on the Apple App Store was 'Toon Blast', which generated an estimated open programmatic ad revenue of $2 million. Meanwhile, on the Google Play Store, 'SnackVideo' also reached approximately $2 million in revenue, showcasing robust engagement in the region.
EMEA Region Insights
In the EMEA region, the Apple App Store's highest revenue earner was the 'Happy Color by Numbers Game', maintaining its leading position with $1 million in estimated ad revenue. On the Google Play Store, 'Happy Color: Coloring Book' followed closely, generating about $924,000.
Latin America (LATAM) App Performance
In Latin America, 'Happy Color by Numbers Game' secured top earnings on the Apple App Store with $451,000, while the Google Play Store's leading app, 'Lark Player: Music Player & MP3', achieved around $1 million in revenue, underscoring the demand for music-related applications.
North America’s Top Grossing Apps
The North American market showcased impressive performances, with 'Weather - The Weather Channel' on the Apple App Store taking the lead with an estimated revenue of $6 million. This significant figure underscores the app's market dominance. On the Google Play Store, 'Audiomack: Music Downloader' followed suit, bringing in $4 million, which reflects the growing trend of music and audio applications.
About Pixalate
Pixalate specializes in providing a global platform for privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Established in 2012, Pixalate enjoys the trust of regulators, advertisers, publishers, and ad tech platforms. The company is particularly well-regarded for its accredited methods of detecting and filtering Sophisticated Invalid Traffic (SIVT).
Frequently Asked Questions
What was the main finding of Pixalate's report for July 2024?
The report highlighted the top grossing mobile applications based on open programmatic ad revenue across various global regions.
Which app topped the Apple App Store revenue in North America?
In North America, 'Weather - The Weather Channel' led the Apple App Store with an estimated revenue of $6 million.
How did the mobile app market perform in the Asia-Pacific region?
The Asia-Pacific region showed strong engagement, with both 'Toon Blast' and 'SnackVideo' generating approximately $2 million in ad revenue.
What role does Pixalate play in the ad tech industry?
Pixalate provides critical data intelligence and analytical services that help prevent ad fraud and ensure compliance within the digital advertising landscape.
When was Pixalate founded?
Pixalate was founded in 2012, and since then has built a reputation for excellence in the ad tech industry.
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