Pixalate’s July 2024 Top Grossing CTV Apps
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, has released the July 2024 Global Top Grossing Connected TV Apps Benchmark Reports. These reports detail the ranking of CTV apps based on global open programmatic advertising revenue across popular platforms such as Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
Insights from the Reports
These reports present an in-depth analysis of estimated top grossing CTV apps segmented by regions, including North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM).
In July 2024, Pixalate’s data science team thoroughly examined over 5,600 CTV apps and analyzed nearly 2 billion open programmatic advertising impressions to compile these insightful reports.
Key Findings: Top Grossing CTV Apps
North America: Hulu emerged as the leader in estimated open programmatic ad revenue across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs, generating an estimated $142 million across all four platforms.
Latin America (LATAM): Vix secured the top spot on Roku, Amazon Fire TV, and Apple TV, accumulating an estimated $1.7 million in ad revenue through open programmatic advertising across those platforms.
Asia Pacific (APAC): YuppTV led the market on Roku, Apple TV, and Samsung TVs, generating approximately $113,000 in open programmatic ad revenue across these three platforms.
Europe, Middle East, and Africa (EMEA): GB News topped the charts on Roku and Amazon Fire TV, achieving an estimated $185,000 in open programmatic ad revenue across both platforms.
About Pixalate
Founded in 2012, Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. The company is relied upon by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts working within the CTV, mobile app, and website ecosystems. Pixalate is also accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).
Frequently Asked Questions
What are the main findings of Pixalate’s July 2024 report?
The report highlights the top grossing CTV apps based on open programmatic advertising revenue across multiple regions and platforms, showcasing leaders such as Hulu in North America and YuppTV in APAC.
Which app generated the highest revenue in North America?
Hulu was reported as the highest-grossing app in North America, accumulating an estimated $142 million across major CTV platforms.
How did Vix perform in the LATAM market?
Vix secured the top position in LATAM with an estimated $1.7 million in revenue from open programmatic advertising across Roku, Amazon Fire TV, and Apple TV.
Which app led the APAC market according to Pixalate?
YuppTV led in open programmatic ad revenue in the APAC region, generating approximately $113,000 across Roku, Apple TV, and Samsung TVs.
What is the role of Pixalate in the CTV ecosystem?
Pixalate plays a crucial role in ensuring privacy compliance and preventing ad fraud while providing valuable insights into the digital ad supply chain across various advertising platforms.
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