Pixalate Q2 2024 Mobile Device Market Share Revealed
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Pixalate Releases Q2 2024 Global Mobile Device Market Share Report
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has unveiled its Q2 2024 Global Mobile Device Market Share Report. This report highlights the performance of mobile devices based on open programmatic ad traffic across various regions, showcasing the dominance of Apple iPhone.
Market Analysis Overview
The report provides a comprehensive analysis of the mobile device market, specifically focusing on June 2024. It covers key regions including North America, Europe, the Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC). The data used for this report was collected from over 10 million mobile apps, which included applications deemed delisted, and over 22 billion in-app open programmatic advertising impressions. This extensive analysis enables an accurate representation of the market dynamics.
Key Findings of the Report
According to Pixalate's analysis, several significant trends and data points emerged regarding market shares:
Apple iPhone Market Share
Apple iPhone retains the largest share of the global mobile device market with a commanding 51% of the open programmatic advertising market. This reflects an increase from 49% in Q2 2023, indicating a continuous growth trajectory for the brand. Furthermore, iPhone leads in various regions, dominating North America with 70%, EMEA at 41%, and holding substantial shares in APAC (33%) and LATAM (29%).
Samsung's Position
Following Apple, Samsung holds the second largest market share with 16%. However, there is a noticeable decline of 6% from its previous share of 17% in Q2 2023. Samsung ranks as the fourth device in APAC with 12%, while it remains in a strong second position in EMEA (16%) and LATAM (20%).
Huawei and Xiaomi Rankings
Third in the list is Huawei with a share of 6.3%, indicating a slight reduction from 6.9% in the previous year. Xiaomi has taken the fourth spot with 5.9%, experiencing a notable peak at 8% in Q1 2024 before facing a decrease.
About Pixalate
Founded in 2012, Pixalate is a distinguished global platform that specializes in privacy compliance, ad fraud prevention, and data intelligence concerning the digital ad supply chain. The platform is widely regarded by various stakeholders including regulators, advertisers, publishers, and financial analysts within the Connected TV (CTV), mobile app, and website ecosystems.
Pixalate’s accreditation by the MRC ensures the effectiveness of its technology in detecting and filtering Sophisticated Invalid Traffic (SIVT). The brand has continued to establish itself as a trusted source for valuable insights within the digital media landscape.
Frequently Asked Questions
What is the main finding of Pixalate's Q2 2024 report?
The main finding is that Apple iPhone commands a 51% share of the global mobile device market based on open programmatic advertising.
How does Samsung's market share compare to last year?
Samsung has seen a decrease in its market share, falling to 16% from 17% in Q2 2023, indicating a decline in its market position.
What data was analyzed for the report?
Over 10 million mobile apps and more than 22 billion in-app open programmatic advertising impressions were analyzed to compile the report's data.
Which devices rank above Huawei and Xiaomi?
Apple iPhone ranks first, and Samsung ranks second, followed by Huawei and then Xiaomi in terms of open programmatic ad market share.
What role does Pixalate play in the digital ad landscape?
Pixalate specializes in providing analytics related to fraud protection, privacy compliance, and market intelligence in the digital advertising ecosystem.
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