Pixalate Enhances Seller Trust Index with New Features
Introduction to Pixalate's Enhanced Trust Index
Pixalate, a prominent leader in safeguarding online advertising through fraud protection and compliance analytics, has recently unveiled significant updates to its Global Seller Trust Indexes. This updated ranking not only evaluates over 580 sellers but also covers more than 140 countries. The newly enhanced indexing system showcases a comprehensive view of both desktop and mobile web platforms, mobile applications, and connected TV (CTV) advertisements.
Understanding the Global Seller Trust Indexes
The Global Seller Trust Indexes serve as a crucial tool for measuring the performance of open programmatic ad sellers. Pixalate's Q2 2024 indexes provide a detailed analysis based on an astonishing volume of over 88 billion advertising impressions. The three main indexes include the Web Seller Trust Index, Mobile Seller Trust Index, and CTV Seller Trust Index, each designed to promote transparency and trust in the digital advertising landscape.
Breakdown of the Seller Trust Indexes
The three main components of the Trust Index were recently updated:
- Web Seller Trust Index: Now features 378 ranked sellers, with 354 being newly introduced. Key metrics include Market Share, Supply Path Optimization (SPO), and SupplyChain Object (SCO) verification scores.
- Mobile Seller Trust Index: This index includes 301 ranked sellers, with 258 new additions. Similar metrics regarding Market Share, SPO, and SCO verification apply here.
- CTV Seller Trust Index: Covering 120 sellers and including 80 newcomers, this index uniquely adds the Bundle ID Integrity score for comprehensive analysis.
New Innovations in Seller Ranking Metrics
Among the innovative features added are the Market Share Score, SPO Score, and SCO Score. The Market Share Score evaluates the seller's market performance in each country based on ad impressions. The Supply Path Optimization Score assesses how effectively a seller manages direct relationships with publishers, demonstrating a commitment to sustainability through reduced hops in transaction processes.
Advancing Economic Fairness and Transparency
The updates in the Seller Trust Index aim to combat the potential monopolization within open programmatic supply chains. By providing a holistic view of the advertising ecosystem, Pixalate fosters economic fairness and encourages competition, spotlighting various sellers and their individual strengths. For instance, despite Google AdExchange's predominant market share, it does not guarantee top-tier quality rankings due to varying SCO verification scores in specific regions.
Highlighting Emerging Players in the Advertising Space
Additionally, the updated Trust Index reveals new emerging sellers, such as Ezoic in Brazil and Publift in India, offering buyers a broader spectrum of options beyond the traditional ad platforms. This focus on recognizing new players enhances the digital advertising environment, ensuring that diverse perspectives and capabilities are acknowledged.
Seller Trust Index Rankings by Region
Under the Web Seller Trust Index, major sellers are ranked according to their performance in notable markets:
- United States: OpenX
- United Kingdom: Google AdExchange
- Germany: OpenX
- China: Ezoic
These rankings suggest the varied dynamics of seller performance across different territories and emphasize the necessity for transparency in transactional relationships.
Conclusion: The Future of Digital Advertising
The evolution of Pixalate's Seller Trust Indexes signifies a pivotal moment for the digital advertising sector. As companies increasingly prioritize secure and effective transactions, these rankings will aid in establishing trust within the ecosystem, giving buyers access to trustworthy sellers while encouraging healthy competition.
Frequently Asked Questions
What are the Seller Trust Indexes?
The Seller Trust Indexes are a ranking system created by Pixalate to evaluate and classify programmatic ad sellers based on various quality metrics.
How does Pixalate determine the rankings?
Rankings are determined by analyzing extensive advertising impressions and considering metrics like Market Share, SPO, and SCO verification scores.
What is the significance of the changes in the Trust Index?
The updates aim to enhance transparency and trust in the digital advertising supply chain, promoting economic fairness and highlighting various sellers' capabilities.
How can companies benefit from the Seller Trust Index?
Companies can use this index to identify reliable ad partners, fostering efficient collaborations and reducing exposure to ad fraud.
Who is Pixalate?
Pixalate is a global platform that specializes in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence.
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