Phreesia Strengthens Commitment to Privacy with NAI Membership

Phreesia Joins the Network Advertising Initiative

As part of a focused effort on ensuring consumer data privacy, Phreesia has exciting news to share. The company has officially become a member of the Network Advertising Initiative (NAI), which is a prominent non-profit organization. The NAI is renowned for advocating responsible data collection and use within the digital advertising sector. This strategic partnership signifies Phreesia's commitment to advancing consumer-oriented privacy practices specifically within the healthcare industry.

Phreesia's Commitment to Data Privacy

According to Melissa Mitchell, Phreesia’s Chief Privacy Officer, joining the NAI is a pivotal step in reinforcing their dedication to responsible data practices. "We are excited to join the NAI, an organization that shares our dedication to responsible data use. At Phreesia, we've focused on affirming consent long before it was a common practice, ensuring our platform prioritizes privacy. By maintaining stringent privacy standards, we aim to empower individuals to take control of their health information," Mitchell noted.

Leadership in Privacy Conversations

In conjunction with the NAI, Phreesia will advocate for effective national policies that support healthcare data usage while protecting consumer privacy. This collaboration thrives on the understanding that patients should feel secure in the information-sharing process, especially regarding their health.

Welcoming Phreesia to the NAI

Leigh Freund, the President and CEO of the NAI, expressed enthusiasm over Phreesia’s membership. "We’re thrilled to welcome Phreesia to the NAI. Companies handling patient data face intricate legal and regulatory challenges, particularly with the continuous evolution of state privacy laws. Phreesia’s involvement illustrates its dedication to managing such sensitive data responsibly," Freund commented.

The Impact of Personalized Health Content

Research conducted by Phreesia indicates that providing meaningful, personalized health information at critical junctures can significantly influence patient health outcomes. A study involving over 9,200 individuals revealed that a considerable majority favors receiving timely and personalized information about their medications and therapies related to their health conditions.

Phreesia's Vision for the Future

David Linetsky, Senior Vice President of Life Sciences at Phreesia, shared insights into how personalized health information enhances patient engagement. "Access to tailored information at key points in a patient's health journey fosters engagement, enhances interactions with healthcare providers, and can even save lives by focusing on vaccination rates and preventive care," he remarked. Linetsky also reaffirmed Phreesia’s commitment to uphold high standards by prioritizing consumer privacy and consent in every aspect of their services.

About Phreesia

Phreesia stands at the forefront of patient activation, providing a suite of tools that empower patients to actively manage their healthcare. Established in 2005, Phreesia has facilitated approximately 150 million patient visits in recent years, which underscores their significant impact across the healthcare landscape. The company specializes in delivering patient-driven digital solutions encompassing intake, outreach, and education, all designed to enhance the overall patient experience, optimize operational efficiency, and improve healthcare outcomes.

About the NAI

The Network Advertising Initiative, founded in 2000, is a leading non-profit organization focused on fostering responsible data collection and usage for digital advertising. Comprised of nearly 100 member advertising technology firms, the NAI collaborates closely with its members and key industry stakeholders to shape policies that promote responsible data-driven advertising practices. The organization strongly supports self-regulation within the industry while ensuring compliance and minimizing enforcement burdens.

Frequently Asked Questions

What is the NAI?

The Network Advertising Initiative (NAI) is a non-profit organization that focuses on promoting responsible data collection and usage in digital advertising.

Why did Phreesia join the NAI?

Phreesia joined the NAI to enhance its commitment to consumer data privacy and to participate in shaping industry-wide privacy practices.

How does Phreesia ensure data privacy?

Phreesia employs strict privacy standards and emphasizes affirmative opt-in consent to prioritize consumer protection in healthcare data usage.

What impact does personalized information have on healthcare?

Personalized health information has been shown to enhance patient engagement, facilitate better interactions with healthcare providers, and improve health outcomes.

How many patient visits has Phreesia enabled?

In 2023, Phreesia facilitated approximately 150 million patient visits across the United States.

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