Philip Morris Continues Strong Smoke-Free Growth Despite Drop

Philip Morris Reports Strong Third-Quarter Results
Philip Morris International Inc. (NYSE: PM) recently announced impressive third-quarter results that surpassed expectations, demonstrating robust sales and sustained demand for smoke-free products. These achievements have left many industry experts optimistic about the company's future.
Financial Highlights
For the reporting quarter, Philip Morris recorded adjusted earnings of $2.24 per share, outperforming analyst forecasts of $2.09, which translates to a significant 17.28% increase compared to $1.91 from the same period last year. This remarkable performance showcases the company's resilience amid challenging market conditions.
Additionally, the total revenue amounted to $10.85 billion, which also surpassed the consensus estimate of $10.69 billion and reflects a 9.42% increase from $9.91 billion in the same quarter the previous year. Such growth is commendable, following the current trends in consumer behavior.
Growth of Smoke-Free Products
The company indicated that its smoke-free segment has become a major revenue driver, contributing 41% of total net revenues, indicative of a 2.9 percentage point increase from the prior year. Moreover, this segment now accounts for over 42% of the company's total gross profit, rising by 2.5 percentage points year-on-year.
The IQOS brand specifically has solidified its position as the second-largest nicotine product globally, achieving a 9.1% market share, which reflects a 0.9 percentage point increase in combined cigarette and heated tobacco unit (HTU) market share.
International Expansion
Globally, IQOS has been a catalyst for heat-not-burn growth, while the VEEV e-vapor and ZYN oral nicotine pouch brands are expanding internationally. The U.S. market, particularly, witnessed a substantial 39% growth in ZYN, suggesting a recovery as supply normalizes.
Commitment to Shareholders
Reflecting confidence in its continuing growth trajectory, Philip Morris has also announced an 8.9% increase in its quarterly dividend to $1.47 per share, which is an annualized figure of $5.88 per share. This dividend enhancement underlines the company's commitment to returning value to its shareholders.
The company's cash reserves stood at approximately $4.04 billion as of the end of September, providing a solid liquidity position as it continues to invest in innovation and expansion.
Executive Insights
CEO Jacek Olczak emphasized the growth of the smoke-free portfolio, stating, "Our global smoke-free portfolio is outgrowing the industry by a clear margin, driving positive total volumes, strong top-line growth and impressive margin expansion." This sentiment resonates with the company's trajectory in diversifying away from traditional tobacco products.
Future Projections
Looking ahead, Philip Morris raised its earnings guidance slightly for the full year, now projecting adjusted earnings between $7.46 and $7.56 per share, slightly higher than prior estimates. The company expects total international industry volumes for cigarettes and HTUs, excluding China and the U.S., to decline by about 1% in 2025.
The anticipated growth in smoke-free product volumes suggests a 10% to 12% rise in HTU's in-market sales in addition to growth in U.S. nicotine pouch shipments. Philip Morris is also estimating organic net revenue growth between 6% and 8%, and organic operating income growth between 10% and 11.5%, indicating sustained investment in strategic markets.
Market Response
Upon releasing these third-quarter earnings, Philip Morris shares initially experienced a surge but later saw a decrease, closing down by 6.16% to $148.33. This volatility reflects broader market behaviors and investor reactions to performance amidst evolving industry dynamics.
Frequently Asked Questions
What were Philip Morris's earnings per share this quarter?
Philip Morris reported adjusted earnings of $2.24 per share, exceeding analyst expectations.
How has the smoke-free segment performed for Philip Morris?
The smoke-free segment contributed 41% of total net revenues, marking significant growth from the previous year.
What is the new dividend announced by Philip Morris?
Philip Morris raised its quarterly dividend by 8.9% to $1.47 per share.
What is the company's outlook for the next year?
Philip Morris forecasts earnings between $7.46 and $7.56 per share for the full year while expecting organic net revenue growth of around 6% to 8%.
What impact did the latest earnings have on their stock price?
Despite a positive earnings report, shares of Philip Morris fell by 6.16% to $148.33 following the announcement.
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