Persistent Systems Rises as India’s Top IT Brand in 2024

Persistent Systems: Leading Growth in IT Services

Persistent Systems (BSE: 533179) and (NSE: PERSISTENT), renowned for its innovation in Digital Engineering and Enterprise Modernization, has been recognized as the fastest-growing IT services brand in a prestigious recent report. With a remarkable 327% increase in brand value, which now stands at $609 million, and a brand strength score of 72.39/100, Persistent ranks 9th among the most valuable IT services brands. This recognition mirrors the company’s steadfast commitment to delivering superior services tailored to the evolving needs of clients.

Brand Recognition and Growth Metrics

Brand Finance, a leading consultancy for brand valuation, utilizes its brand strength framework to evaluate brands through three primary pillars: Brand Investment, Brand Equity, and Brand Performance. Each pillar assesses essential aspects such as growth initiatives, stakeholder perceptions, and market presence. Persistent’s outstanding performance led to a significant increase of 3.9 points in brand strength over the last year, showcasing its ability to outshine competition through effective strategic investments and robust performance outcomes.

Driving Revenue and Business Success

The momentum behind Persistent's growth is propelled by its proactive approach in understanding client challenges and delivering tailored solutions. This client-focused strategy is evidenced by the company achieving 17 consecutive quarters of revenue growth, culminating in an impressive report of $328.2 million in Q1 FY25, marking a remarkable 5.6% quarter-over-quarter and 16.0% year-over-year growth. Such achievements underscore Persistent's resilience and readiness to adapt to market dynamics, enhancing its already strong market positioning.

Leadership Insights on Brand Growth

Gurvinder Sahni, the Chief Marketing Officer of Persistent, expressed pride in the recognition, indicating its significance in reinforcing Persistent’s role as a leader in emerging technologies like AI. He highlighted the journey of innovation, quality-centric operations, and understanding the client’s needs as foundational to this success.

David Haigh, Chairman and CEO of Brand Finance, reflected on Persistent's impressive brand-building efforts, noting the firm’s stellar revenue growth and high employee equity. This dual focus has enabled Persistent to align itself with changing market demands while maintaining its competitive edge.

Furthermore, Liz Miller, Vice President and Principal Analyst at Constellation Research, commended Persistent for positioning itself strategically during the evolution into the digital-age, illustrating how it achieved significant growth despite a highly competitive landscape.

About Persistent Systems

Persistent Systems is a global services and solutions company dedicated to delivering excellent Digital Engineering and Enterprise Modernization across a wide array of sectors. With a workforce of over 23,500 professionals dispersed across 19 countries, Persistent champions innovation and client satisfaction. The company provides a comprehensive range of services, including AI-driven software development, data analytics, cloud computing, and intelligent automation.

Commitment to Social Responsibility

Persistent’s dedication extends beyond profitability; as a participant in the UN Global Compact, the company aligns its operational strategies with universal principles on human rights, labor, and environmental sustainability. This adherence to global standards highlights Persistent's role not just as a business leader, but also as a responsible corporate entity committed to societal goals.

Frequently Asked Questions

What does Persistent Systems specialize in?

Persistent Systems specializes in Digital Engineering and Enterprise Modernization, offering innovative solutions across various industries.

How much has Persistent Systems' brand value increased?

Persistent Systems has achieved a remarkable 327% increase in brand value, currently valued at $609 million.

What are the primary services offered by Persistent Systems?

The company offers services including AI-enabled software engineering, data analytics, cloud computing, and intelligent automation.

How does Persistent Systems rank in the 2024 Brand Finance report?

In the 2024 Brand Finance report, Persistent Systems ranks 9th among the most valuable IT services brands in India.

What is the impact of Persistent's growth on its market position?

Persistent's impressive growth rates have solidified its market position, demonstrating its effective strategies and deep stakeholder relationships.

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