Perion Partners with a360media to Enhance Retail Media Reach

Perion Network and a360media Join Forces

Perion Network Ltd. (NASDAQ: PERI) has embarked on an exciting journey by partnering with a360media, a well-known multi-platform media company. This partnership opens new doors for premium publishers, facilitating an innovative retail media solution that will reshape how they connect with their audiences. With renowned brands like Us Weekly and Life & Style under a360media's umbrella, the collaboration allows these publishers to harness the power of retail media budgets more effectively.

Transforming How Publishers Engage with Advertisers

The retail media landscape is evolving rapidly, and consumers are becoming increasingly interconnected through various digital channels. Perion's state-of-the-art technology positions it at the forefront, allowing publishers to engage with custom audiences through highly targeted advertising. This cutting-edge solution offers not only online campaigns but also allows brands to create impactful in-store experiences that resonate with consumers across multiple platforms.

Omnichannel Solution for Comprehensive Reach

With Perion’s integrated retail media capabilities, publishers can now provide unique advertising packages that blend traditional strategies with dynamic, data-driven campaigns. This dual approach ensures that they meet the demands of both advertisers and consumers, making the entire advertising journey smoother and more effective.

Meeting the Demands of Evolving Advertiser Needs

As global retail media ad spending is projected to soar to $137.3 billion soon, it’s vital that publishers seize this opportunity. Perion's solutions not only enable them to be part of this growth but also allow them to stand out in a competitive landscape. With Perion's AI-driven dynamic creative optimization (DCO) technology, advertisers can serve personalized, product-specific ads with real-time updates, ensuring maximum relevance for consumers.

Key Insights from Company Leaders

Tal Jacobson, CEO of Perion, expressed his enthusiasm about this offering. He noted, "Our new solution unlocks the immense potential of retail media for our publishing partners. By utilizing their established advertiser relationships, we can help them craft campaigns that truly make an impact. Advertisers will see the benefits of localized advertising while engaging consumers with thoughtful, tailored messages that align perfectly with our inventory. This is a significant milestone for us all."

Andy Wilson, Chief Digital Officer at a360media, echoed these sentiments. He stated, "Integrating Perion's capabilities into our advertising portfolio changes the game entirely. Our advertisers can now craft dynamic campaigns that deliver their messages to target audiences in a timely and effective manner. This precision drives both engagement and conversions, which are crucial in today’s fast-paced market environment."

About Perion Network Ltd.

Perion connects brands with consumers through innovative technology that spans all major digital channels. The company offers impactful cross-channel creative strategies, allowing advertisers to maintain a consistent presence throughout the customer journey. Its unwavering commitment to building an advertiser-centric ecosystem helps brands maximize their reach while providing meaningful benefits to both publishers and consumers alike.

Frequently Asked Questions

What is the main purpose of the partnership between Perion and a360media?

The partnership aims to enhance retail media capabilities for premium publishers, allowing them to integrate innovative advertising solutions that attract and engage more consumers.

How does Perion’s technology improve advertising for publishers?

Perion's technology helps publishers deliver targeted and dynamic advertising campaigns, allowing advertisers to connect with audiences at pivotal points in their shopping experience.

What industries are benefiting from Perion’s retail media solutions?

Retailers and brands across various sectors can leverage Perion’s solutions to enhance their advertising strategies, increasing engagement and conversion rates.

How can advertisers expect their campaigns to change?

Advertisers will benefit from localized, personalized ads that reach consumers effectively, capitalizing on advanced AI technology that optimizes campaign performance.

Why is the retail media market projected to grow significantly?

As consumers increase their engagement with digital channels, and advertisers seek broader reach and deeper connections with their audiences, retail media spending is expected to rise sharply.

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