Perion Enhances Advertising Strategies with Experian's Identity Graph

Perion Collaborates with Experian to Elevate Marketing Performance

In a significant advancement, Perion Network Ltd. (NASDAQ: PERI), a prominent player in the technology landscape, has announced a strategic collaboration with Experian. This partnership aims to enhance the capabilities of digital marketers by integrating Experian's identity graph into Perion's innovative advertising solutions. With this integration, Perion is set to amplify its cross-channel targeting and attribution capabilities, offering advertisers a powerful arsenal to connect with consumers effectively across different platforms.

Enhancing Cross-Channel Targeting and Attribution

The collaboration introduces a new dimension to Perion's comprehensive suite of digital advertising tools. By incorporating Experian’s robust identity graph, Perion empowers advertisers to target their campaigns more accurately. This allows for more effective attribution of marketing efforts, providing insights that stretch across various digital channels. Advertisers can leverage these enhancements to create personalized experiences that resonate with their audiences, driving improved engagement.

Adequate User Experience Across Devices

The integration isn't just about better targeting; it also promises a more seamless user experience. By utilizing privacy-safe data signals through the AI-powered Audience Segmentation platform, SORT®, advertisers can optimize their campaigns not just on desktops, but also on Connected Television (CTV) and mobile devices. This evolution in targeting reflects Perion's dedication to providing advertisers with the tools necessary to navigate the complex and rapidly changing digital landscape.

Expert Insights from Leadership

Tal Jacobson, CEO of Perion, expressed enthusiasm about the collaboration. He stated, “We are thrilled to enhance our cross-device capabilities through this strategic collaboration with Experian. By integrating their robust identity graph with our technology solutions, we’re further empowering the advertisers working with us to optimize their campaigns, creating more personalized and effective marketing strategies for driving higher engagement and conversions.”

The Importance of Privacy-Friendly Data

One of the standout features of the collaboration is the focus on privacy. Experian's identity graph provides a variety of digital identifiers that respect consumer privacy, ensuring that brands maintain ethical practices while engaging their customers. This commitment to privacy enables Perion to deliver highly relevant and targeted advertising campaigns that are informed by an in-depth understanding of consumer behavior.

Industry Insights from Experian

Ali Mack, Vice President at Experian, emphasized the importance of strategic partnerships in the digital advertising world. He remarked, “Success in digital advertising requires strategic collaborations. Perion's integration of our identity graph shows our commitment to providing advertisers with valuable, data-driven insights.” With this partnership, advertisers will have the ability to refine their strategies, achieving better precision in marketing initiatives across multiple channels, including CTV and the web.

About Perion Network Ltd.

Perion connects advertisers with consumers through advanced technology across all major digital channels. Their cross-channel creative strategies enable brands to maintain a substantial presence throughout the consumer journey, both online and offline. Perion is dedicated to an advertiser-centric universe that delivers significant advantages for both brands and publishers.

About Experian

Experian is a global leader in data and technology, helping businesses and individuals achieve their goals. Their innovative approaches redefine lending practices and enhance the digital marketing landscape, providing comprehensive insights across various sectors. With operations spanning financial services, healthcare, and more, Experian utilizes data analytics and software to empower clients worldwide.

Frequently Asked Questions

What is the purpose of the collaboration between Perion and Experian?

The collaboration aims to integrate Experian's identity graph into Perion's solutions, enhancing targeting and attribution for digital marketers.

How will this partnership impact advertisers?

Advertisers will gain enhanced capabilities for campaign optimization and personalized marketing strategies across multiple channels.

What role does privacy play in this collaboration?

The partnership focuses on utilizing privacy-friendly digital identifiers, ensuring ethical practices while delivering targeted advertising.

How does Experian's identity graph improve targeting?

Experian's identity graph enables brands to achieve higher match rates and better addressability, leading to more accurate targeting over time.

What technology does Perion utilize for audience segmentation?

Perion uses the AI-powered Audience Segmentation platform called SORT® to optimize campaign performance across devices.

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