PepsiCo Expands Food Diversity with Siete Foods Acquisition

PepsiCo Completes Acquisition of Siete Foods

PepsiCo, Inc. (NASDAQ: PEP) has made a significant move by acquiring Garza Food Ventures LLC, known as Siete Foods, for $1.2 billion. This acquisition represents a strategic step toward expanding PepsiCo's commitment to providing better food choices and emphasizing simple, wholesome ingredients.

Enhancing PepsiCo's Portfolio

Over the past twenty years, PepsiCo has undergone a remarkable transformation, enhancing its product lineup to ensure that consumers enjoy nutritious, convenient, and tasty food and beverages. The company is dedicated to evolving its offerings by minimizing sugar, salt, and saturated fats while maintaining the beloved flavors of its brands. This latest acquisition aligns with their strategic plan to continue innovating and expanding their portfolio to cater to the growing consumer demand for healthier options.

A New Addition to a Growing Family

Siete Foods joins a series of successful acquisitions by PepsiCo, which includes brands like PopCorners, Bare Snacks, and Sabra. With Siete's established reputation for producing authentic, healthy foods, PepsiCo is poised to introduce this exciting brand to a broader audience while preserving its core values.

Siete Foods: A Brand with Heart

Founded by the Garza family, Siete started from humble beginnings in a small Austin co-op. Their mission has always been to celebrate and share their Mexican-American heritage through food, ensuring that everyone can enjoy it. Today, Siete offers an extensive range of products, such as Grain-Free Tortillas, Enchilada Sauces, and Vegan Beans, available in over 40,000 locations throughout the U.S.

The acquisition is celebrated not only within PepsiCo but also among Siete's loyal customers. Miguel Garza, the CEO and co-founder, expressed excitement over this chapter of growth, acknowledging the support from consumers that fuels their passion. He emphasized a commitment to maintaining the brand's unique identity while enhancing its availability.

Strategic Advisors for the Acquisition

In navigating this monumental acquisition, PepsiCo received invaluable guidance from Centerview Partners LLC and Citi, serving as the financial advisors. On the legal front, Gibson Dunn & Crutcher LLP represented PepsiCo, while Lazard aided Siete in this transaction.

About PepsiCo

PepsiCo is a global powerhouse that delights consumers over one billion times a day across more than 200 countries and territories. With a robust portfolio that generated over $91 billion in net revenue last year, the company includes iconic brands like Lay's, Doritos, Gatorade, and more. Their commitment to sustainability and innovation drives their mission to enhance food and beverage options that consumers love.

Moving Forward with Pep+

Guided by its pep+ initiative (PepsiCo Positive), PepsiCo is not only focusing on market growth but is also committed to stewardship of the planet and positive change for communities. As they continue to expand their horizons, the company's vision of leading the beverage and food industry sustainably resonates stronger than ever.

About Siete Foods

Siete Foods has established itself as a pioneer in the Mexican-American food space, targeting health-conscious consumers with its traditional, heritage-inspired products. Founded in 2014, the brand embodies the values of family, inclusivity, and delicious, mindful eating, offering many options that cater to diverse dietary needs.

Frequently Asked Questions

What was the value of PepsiCo's acquisition of Siete Foods?

PepsiCo acquired Siete Foods for $1.2 billion.

What types of products does Siete Foods offer?

Siete Foods offers a variety of products including Grain-Free Tortillas, Enchilada Sauces, and Taco Seasonings, focusing on wholesome, simple ingredients.

How does this acquisition benefit PepsiCo?

This acquisition helps PepsiCo diversify its product portfolio, incorporating nutritious options that cater to consumer demand for healthier food choices.

What is the mission behind Siete Foods?

Siete Foods aims to share their Mexican-American heritage through inclusive, delicious foods that cater to various dietary needs.

What is the connection between Siete Foods and the Garza family?

The Garza family founded Siete Foods, and their commitment to health and heritage is a driving force behind the brand’s mission and products.

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