Peoria Civic Center Partners with Prairie Home Alliance for Theater Naming

Exciting New Chapter for Peoria Civic Center

The Peoria Civic Center Authority and Prairie Home Alliance proudly announced a monumental naming rights agreement for the theater located within the Peoria Civic Center. This partnership, set to last for seven years, signifies a milestone as it marks the inaugural naming rights strategy for the venue, which has been serving the community for over four decades.

The Growth of Theater Events

According to Rik Edgar, the general manager of the Peoria Civic Center, their theater business has flourished significantly over the past ten years. In fact, they recently celebrated two of their most successful fiscal years, consistently hosting more than 70 events annually. Edgar emphasized that this endeavor was essential for establishing the theater's distinct identity, allowing for more opportunities and growth in the future.

Benefits of the Naming Rights Deal

The newly named Prairie Home Alliance Theater will continue to present a diverse array of entertainment options, including comedians, concerts, family-friendly shows, and various performances each year. Notably, the theater will remain a venue for prestigious series such as the Ameren Illinois Broadway in Peoria Series, including exciting collaborations with the Peoria Symphony Orchestra, Peoria Ballet, and local dance institutions.

Commitment to Quality Entertainment

The Peoria Civic Center's booking team has worked tirelessly to develop a robust market by securing top-tier entertainment. They have attracted phenomenal acts, including renowned artists like Harry Connick Jr., Nate Bargatze, John Mellencamp, and Taylor Tomlinson. Additionally, notable Broadway productions, such as Blue Man Group and Mean Girls, have been a part of their impressive lineup.

Community Impact and Partnership

Rick Semonis, chairman of the Peoria Civic Center Authority, highlighted the longstanding relationship between Prairie Home Alliance and the venue. Their collaboration has demonstrated the positive impact of the theater on the community, paving the way for an evolving partnership that is beneficial for all.

Prairie Home Alliance's Role

Prairie Home Alliance is a collection of ten distinguished home improvement companies from Central Illinois, each of which boasts outstanding A+ ratings from the Better Business Bureau. They pride themselves on working collaboratively to provide superior service and high-quality products to homeowners throughout the region.

Supporting Future Success

Steve Jackson, the president of Prairie Home Alliance, conveyed his enthusiasm for this naming rights agreement. He expressed admiration for the venue's recent enhancements, indicating that their involvement would support the center's ongoing success moving forward.

Exciting Events Planned Ahead

Looking ahead, the Peoria Civic Center has an array of captivating events scheduled. Highlights include the acclaimed Broadway musical Wicked, which will anchor their season in August, along with appearances from notable figures like Dr. Neil deGrasse Tyson and Jo Koy. Additional legendary rock icons are also anticipated to be announced shortly.

Venue Enhancements for a Better Experience

The ASM Global-managed theater is designed to provide a unique and engaging experience for its guests. With three levels of formal seating—main floor orchestra, first balcony, and second balcony—attendees can enjoy a more intimate interaction with performances, accommodating up to 2,200 guests. Planned renovations, including enhancements to the exterior glass arcade, are set to take place in the coming months, and recent improvements include upgraded carpeting and renovated restrooms and dressing rooms.

About Peoria Civic Center and ASM Global

The Peoria Civic Center, managed by ASM Global, plays a vital role in enhancing the quality of life and economic activity in the local area. The center hosts a variety of events that cater to diverse audiences, reinforcing its importance in the community.

ASM Global is globally recognized as a leader in venue management, offering client-focused strategies that drive substantial financial success. Their elite network spans five continents and includes a portfolio of over 400 prestigious venues worldwide.

About Prairie Home Alliance

Prairie Home Alliance is composed of just as many award-winning companies that focus on home improvements throughout Central Illinois. They emphasize providing top-notch services through collaboration and pride themselves on their high customer ratings.

Frequently Asked Questions

What is the new name of the Peoria Civic Center's theater?

The theater will now be known as the Prairie Home Alliance Theater.

How long is the naming rights agreement?

The naming rights agreement is in effect for seven years.

What types of events will the theater continue to host?

The theater will host a variety of events, including concerts, family shows, and performances from local arts organizations.

Who are some of the notable entertainers that will perform at the theater?

Entertainers such as Harry Connick Jr., John Mellencamp, and Taylor Tomlinson are among those scheduled to perform.

What improvements are being made to the theater?

Future renovations will include exterior enhancements and improved facilities, such as carpeting and restroom upgrades.

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