Paris Baguette Teams Up with LAFC for Exciting New Launch
Korea-based food producer, Paris Baguette, is set to make a remarkable entry into Major League Soccer (MLS) by partnering with the Los Angeles Football Club (LAFC). This innovative collaboration will see the introduction of ‘Heung-Bu Duo’ bread, a tribute to renowned players Son Heung-Min and Denis Bouanga, marking a thrilling addition to the bakery’s offerings.
A Unique Blend of Culture and Sports
The partnership signifies a first for the Korean food sector, representing a fusion between a local brand and a prominent U.S. sports team. Fans can look forward to launching LAFC-themed bakery products and merchandise, enhancing the connection between sports fans and food culture.
Celebrating Icons of Sport
Beginning in 2026, customers will be able to enjoy products inspired by the celebrated duo. The launch will accompany a series of fun customer engagement events that will bring the community together. These include 'Meet & Greet' opportunities and exciting ticket giveaways for LAFC games.
Inspiring Partnerships
According to Jin Soo Hur, Vice Chairman of Paris Baguette, this collaboration will connect sports fans around the globe and create joyful experiences through bread. By blending high-quality offerings from Paris Baguette and the passion of LAFC, fans can immerse themselves in both the beautiful game and delightful treats.
Accelerating Brand Visibility
LAFC Co-President Larry Freedman expressed excitement about the partnership, highlighting its potential to elevate both brands. This partnership will create memorable experiences for fans, enriching their engagement with both food and soccer.
Founded in 2018, LAFC has quickly advanced to become a significant name in the soccer community, featuring star players like Son Heung-Min and Denis Bouanga. By leveraging this partnership, Paris Baguette aims to strengthen its presence among LAFC's growing fanbase and enhance brand awareness on an international level.
Pioneering New Horizons
Paris Baguette’s innovative approach ties into its ongoing strategy to target global sports enthusiasts. By offering themed products and engaging promotional activities, the bakery enhances customer interactions and diversifies its market strategy. Notably, Paris Baguette has been recognized for its inventive marketing, including campaigns during PSG home games and partnerships with clubs across Europe.
Ambitious Growth Plans
With approximately 3,400 stores in Korea and around 700 stores in 15 countries, Paris Baguette is committed to expanding its footprint. Their goal is to reach 1,000 locations in North America by 2030, with recent developments, including a baking plant in Texas, highlighting their commitment to local production and service.
Frequently Asked Questions
What products will Paris Baguette launch with LAFC?
Paris Baguette plans to launch LAFC-themed bakery products inspired by players Son Heung-Min and Denis Bouanga, among other merchandise.
When will these new products be available?
Starting in 2026, the new bakery products will be available to fans and customers.
What other partnerships has Paris Baguette formed?
Paris Baguette previously partnered with Paris Saint-Germain and Tottenham Hotspur in the realm of global sports.
How many stores does Paris Baguette operate worldwide?
Currently, Paris Baguette has over 4,100 stores globally, including 700 across 15 different countries.
What are the future goals of Paris Baguette in North America?
Paris Baguette aims to operate 1,000 stores in North America by the year 2030 to expand its market presence.
