Performance Brokerage Services Facilitates Harley-Davidson Deal
Performance Brokerage Services, a leader in dealership buy-sell activity, has successfully navigated the sale of Carolina Coast Harley-Davidson and Beach House Harley-Davidson. These dealerships have served enthusiastic motorcycle communities and are now under new ownership.
Details of the Deal
This transaction involved the purchase of the dealerships from Rick and Janice Noyes to the Cole Family of Harley-Davidson Dealerships. The Noyes have operated Carolina Coast Harley-Davidson and Beach House Harley-Davidson for over three decades, establishing a strong reputation in their communities.
The Noyes’ Journey
Rick Noyes expressed the emotional significance of selling a business that has been a cornerstone in the local motorcycle culture for over 30 years. He acknowledged the expertise of Performance Brokerage Services and the leadership of George C. Chaconas in facilitating this transition. Chaconas and his team identified the right buyer, bringing the sale to fruition.
The New Horizon for Cole Family Dealerships
Charlie Cole, president of the Cole Family of Harley-Davidson Dealerships, emphasized his excitement over expanding to include these two additional locations. This growth will bolster the family’s presence in the dealership market, as they already own several other successful Harley-Davidson stores across numerous states.
The Team Behind the Sale
Notably, George C. Chaconas served as the senior partner for this transaction alongside Courtney A. Bernhard. Since its inception, Performance Brokerage Services has been at the forefront of dealership transactions, successfully brokering over 300 deals, positioning itself as North America’s top dealership brokerage firm.
Future Plans for the Dealerships
As part of the sale agreement, both Carolina Coast Harley-Davidson and Beach House Harley-Davidson will be rebranded. Carolina Coast will now be known as Shipwreck Harley-Davidson, while Beach House will take on the name Sea Breeze Harley-Davidson. However, both stores will remain at their current locations, continuing to serve the loyal customer base built by the Noyes family.
About Performance Brokerage Services
Founded over three decades ago, Performance Brokerage Services holds a stellar reputation for facilitating dealership transactions across various sectors including automotive and powersports. With a strong track record of sales and a high closing rate, the firm prides itself on a network of industry professionals and its commitment to ethical practices.
Frequently Asked Questions
How did the sale of the dealerships come about?
The sale was initiated after the owners, Rick and Janice Noyes, sought expertise from Performance Brokerage Services to transition their longstanding businesses to new ownership.
What will the new names of the dealerships be?
The Carolina Coast Harley-Davidson will be renamed Shipwreck Harley-Davidson, while Beach House Harley-Davidson will be renamed Sea Breeze Harley-Davidson.
Who were the advisors for this transaction?
George C. Chaconas and Courtney A. Bernhard from Performance Brokerage Services acted as the exclusive sell-side advisors for this transaction.
What is the significance of this sale for the Cole family?
This marks a significant expansion for the Cole Family of Harley-Davidson Dealerships, with the addition of these dealerships bringing their total locations to eight.
What is the reputation of Performance Brokerage Services?
Performance Brokerage Services is known for its high volume of dealership transactions and maintaining a 90% closing rate, making it a trusted entity in the dealership brokerage space.
