Pandora’s Strategic Share Buyback Initiative: A Closer Look

Author: Evelyn Baker Updated: 05-12-2025 05:15 AM

Understanding Pandora's Share Buyback Program

On 5 February 2025, Pandora introduced an exciting new share buyback program as outlined in Company announcement no. 923. This initiative aligns with Regulation (EU) No 596/2014 aimed at preventing market abuse. The primary goal of this program is to reduce Pandora’s share capital and fulfill obligations tied to company incentives.

Key Details of the Buyback Program

This share buyback program will see Pandora repurchasing shares with a maximum allocation of DKK 4.0 billion. The repurchase activities are scheduled from 6 February 2025 until the latest on 30 January 2026, ensuring that both dates remain inclusive. A crucial part of the program, the first tranche worth up to DKK 1.3 billion commenced on 6 February 2025 and is projected to finish by 6 June 2025. Pandora has chosen Nordea as the lead manager to oversee this important phase.

Recent Transactions Under the Buyback Initiative

Below are notable transactions performed within this buyback scheme:

Accumulated Shares and Financial Data:

- As of the latest reports, a total of 1,301,054 treasury shares, constituting 1.6% of the Company’s share capital, are now owned by Pandora.

- The detailed breakdown of transactions reveals significant steps towards achieving the planned buyback:

May 5, 2025: Purchased 11,180 shares at an average price of 1,000.51 DKK, totaling 11,185,743 DKK.
May 6, 2025: Acquired 20,000 shares at 990.23 DKK, resulting in a total expense of 19,804,535 DKK.
May 7, 2025: Transaction includes 30,000 shares at 999.48 DKK, amounting to 29,984,375 DKK.
May 8, 2025: Bought 2,920 shares at an average of 998.23 DKK, which leads to a transaction value of 2,914,827 DKK.
May 9, 2025: Finishing with 5,462 shares at a price of 1,026.41 DKK, for a total of 5,606,249 DKK.

Pandora’s Commitment to Sustainability

With these transactions, it's evident that Pandora is not only focusing on financial strategies but also on sustainable operations. The company prides itself on crafting jewelry from recycled materials and has committed to halving greenhouse gas emissions across its value chain by 2030.

About Pandora

Pandora stands as the world's preeminent jewelry brand, renowned for its high-quality, accessible luxury jewelry. Each piece is designed to foster self-expression, allowing individuals to narrate their stories through unique adornments. With over 6,800 points of sale, including more than 2,700 concept stores in over 100 nations, Pandora continues to make a significant impact on the global market.

Company Contact Information

For further inquiries, please reach out to:

Investor Relations

Bilal Aziz
SVP, Investor Relations & Treasury
+45 3137 9486
biazi@pandora.net

Corporate Communications

Johan Melchior
VP, Media Relations & Public Affairs
+45 4060 1415
jome@pandora.net

Additional Information

Adam Fuglsang
Director, Investor Relations
+45 6167 7425
adfug@pandora.net

Frequently Asked Questions

What is the purpose of Pandora's share buyback program?

The program aims to reduce the company’s share capital and fulfill obligations relating to incentive programs.

How much will Pandora spend on the buyback program?

Pandora plans to repurchase shares for an aggregate maximum amount of DKK 4.0 billion over the defined period.

Who is managing the buyback program?

Nordea has been appointed as the sole lead manager for the first tranche of the buyback.

How many shares has Pandora repurchased so far?

To date, Pandora has repurchased a total of 1,301,054 treasury shares.

What is Pandora's commitment to sustainability?

Pandora is dedicated to sustainability, aiming to halve greenhouse gas emissions across its value chain by 2030 while using recycled materials in its products.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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