Pandora Launches New Share Buyback Initiative to Enhance Value

Introducing the Share Buyback Program
On February 5, Pandora unveiled a new share buyback initiative intended to manage its share capital effectively. This step is part of their commitment to uphold market regulations.
Objectives of the Program
The primary aim of this buyback program is twofold: to reduce the overall share capital of Pandora and fulfill obligations that arise from various company incentive schemes. This strategy enhances shareholder confidence and promotes a shared interest in the company’s growth.
Execution of the Buyback
Pandora plans to buy back shares worth up to DKK 4.0 billion, spanning from February 6, 2025, to January 30, 2026. The initial phase has an allocated budget of DKK 1.3 billion, which will begin on February 6, 2025, and is expected to conclude by June 6, 2025. Nordea has been designated as the sole lead manager for this initial tranche of purchases.
Recent Transactions Under the Buyback
As part of this program, several transactions have already taken place, thereby increasing Pandora's treasury stock. Notable transactions include:
- On March 3, 2025, 20,000 shares were acquired at an average price of DKK 1,246.11.
- On March 4, 2025, 18,000 shares were purchased at DKK 1,215.40.
- March 5, 2025 saw the acquisition of 32,000 shares at an average price of DKK 1,205.39.
- On March 6, 2025, 11,500 shares were repurchased at DKK 1,175.80.
- Finally, 750 shares were bought on March 7, 2025 at DKK 1,161.00.
As a cumulative summary, Pandora has acquired a total of 317,943 additional shares worth DKK 401,591,534 since the initiation of this buyback program. This brings their treasury stock to an impressive 3,600,293 shares, representing approximately 4.4% of the total share capital.
Sustainability Commitment
Beyond financial maneuvers, Pandora takes pride in its commitment to sustainability. The company emphasizes crafting jewelry made from recycled precious metals, actively contributing to reducing the environmental impact of the jewelry industry. With a goal to cut greenhouse gas emissions across its operations by 50% by 2030, Pandora is paving the way for a more sustainable future in luxury markets.
About Pandora
Pandora is renowned as the largest jewelry brand globally, creating exquisite, accessible luxury items from high-quality materials. Through its unique designs, Pandora empowers individuals to express their stories and personal passions. Selling in over 100 countries and operating approximately 6,800 retail outlets, including more than 2,700 concept stores, the brand continues to expand its reach.
Headquartered in Copenhagen, the company employs around 37,000 individuals, reflecting its significant contribution to the economy. In the past year, it achieved remarkable revenue amounting to DKK 31.7 billion (EUR 4.2 billion) while maintaining its focus on ethical production practices.
Contact Information
For further details or inquiries, please reach out to:
Investor Relations
BILAL AZIZ
VP, Investor Relations & Treasury
+45 3137 9486
biazi@pandora.net
Corporate Communications
JOHAN MELCHIOR
VP, Media Relations & Public Affairs
+45 4060 1415
jome@pandora.net
ADAM FUGLSANG
Director, Investor Relations
+45 6167 7425
adfug@pandora.net
Frequently Asked Questions
What is the purpose of the share buyback program?
The share buyback program aims to reduce Pandora's capital and meet incentives from company programs.
How much is Pandora planning to repurchase under this initiative?
Pandora intends to repurchase shares for up to DKK 4.0 billion over a specific timeframe.
Who manages the share buyback transactions?
Nordea has been appointed as the sole lead manager for the initial tranche of the buyback.
What is Pandora’s sustainability commitment?
Pandora aims to halve its greenhouse gas emissions by 2030 and use only recycled materials in its jewelry.
Where is Pandora headquartered?
Pandora is headquartered in Copenhagen, Denmark, with a significant global presence.
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