Pandora Initiates Major Share Buyback for Growth and Equity

Pandora's New Share Buyback Program Overview

Recently, Pandora announced a significant initiative to enhance shareholder value through its new share buyback program. This endeavor is set to strategically reduce the company's share capital while fulfilling obligations arising from employee incentive programs. Under the framework established by the program, Pandora intends to repurchase a substantial amount of shares over the upcoming period.

Structure and Execution of the Program

Commencing on 6 February 2025, the share buyback program grants Pandora the ability to repurchase shares with an impressive maximum allocation of DKK 4.0 billion. The program is designed to run until 30 January 2026, offering an extended timeframe for these transactions to take place and ensuring flexibility in market conditions.

Details of the Share Repurchase

The first phase saw an allocation of up to DKK 1.3 billion, which is expected to wrap up by 6 June 2025. As part of a strategic move to optimize their buyback efforts, Pandora has formed a partnership with BNP, appointing them as the sole lead manager for the subsequent tranche, which will amount to DKK 1.35 billion. This second phase is slated to begin on 10 June 2025 and is projected to conclude no later than 3 October 2025.

Transactions Under the Share Buyback Initiative

As the program unfolds, several share transactions have already been completed. Clarity is essential for investors following these actions, as it provides transparency regarding the cumulative shares repurchased as part of this initiative. To date, the accumulated shares repurchased under the program amount to 1,550,554, totaling a transaction value exceeding DKK 1.7 billion.

Recent Buying Activity

Multiple transactions have taken place, with thousands of shares acquired on specific dates. For example, on 7 July 2025, Pandora repurchased 25,000 shares at an average price of DKK 1,066.92, amounting to a transaction value of DKK 26,673,057. The continued efforts in the weeks following have consistently bolstered the share count, indicative of the company’s commitment to returning capital to shareholders.

Impact on Share Ownership

As a direct result of this share buyback program, Pandora now holds a total of 1,944,104 treasury shares, representing approximately 2.5% of the company’s total share capital. Such moves are seen not only as an investment in future company growth but also as a strategy to enhance overall shareholder returns.

Regulatory Compliance and Reporting

Pandora's share repurchase activities align with strict regulatory frameworks, notably the Regulation (EU) No 596/2014, which governs market abuse. The details of all transactions will be meticulously documented and presented transparently in financial reports, ensuring compliance and fostering trust among investors.

About Pandora

Pandora stands out as the largest global jewelry brand, recognized for its craftsmanship and innovative designs in accessible luxury jewelry. With more than 6,800 points of sale across over 100 countries, Pandora inspires personal expression through its high-quality products made from responsibly sourced materials. The brand's commitment to sustainability is reflected in its manufacturing practices, which utilize only recycled silver and gold, positioning Pandora as a frontrunner in environmental responsibility.

Headquartered in Copenhagen, Denmark, Pandora employs a vast workforce of approximately 37,000 people worldwide. For the fiscal year 2024, the company reported impressive revenues of DKK 31.7 billion (EUR 4.2 billion), highlighting its robust market presence and operational success.

Contact Information

For further inquiries and information regarding Pandora's share buyback program and overall corporate activities, please reach out to:

Investor Relations
BILAL AZIZ
SVP, Investor Relations & Treasury
+45 3137 9486
biazi@pandora.net

Corporate Communications
JOHAN MELCHIOR
VP, Media Relations & Public Affairs
+45 4060 1415
jome@pandora.net

Director, Investor Relations
ADAM FUGLSANG
+45 6167 7425
adfug@pandora.net

Frequently Asked Questions

What is the primary goal of Pandora's share buyback program?

The main purpose is to reduce share capital and fulfill obligations related to company incentive programs.

How much is Pandora planning to spend on the share buyback?

Pandora plans to spend up to DKK 4.0 billion on the entire share buyback program.

How many shares has Pandora repurchased so far?

Pandora has repurchased 1,661,754 shares as part of the program.

Who is managing the share repurchase initiative?

BNP has been appointed as the sole lead manager for the second tranche of the buyback program.

How does this buyback align with Pandora's sustainability goals?

Pandora’s commitment to sustainability is reflected in its practices, including the use of recycled materials in their jewelry production.

About The Author

Olivia Taylor here, a 26-year-old writer and financial advisor. After earning a degree in finance, I worked in the sector for years. I've always loved numbers and had a talent for simplifying difficult financial ideas so that anyone could understand. I wrote my first book because of this passion; it helps readers take charge of their financial futures by fusing real-life stories with useful financial advice.

Whether they are just beginning their careers, preparing for significant life events, or seeking to invest wisely, my goal with my writing is to enable people to make educated financial decisions. The foundation of my work is the conviction that security and freedom of the individual are largely determined by financial literacy. To further financial education, I run workshops and frequently write for financial blogs in addition to my books.

I like to travel, experience other cultures, and find inspiration in daily life when I'm not writing or examining market trends. My passion is utilizing sound financial practices to help people reach their financial objectives and lead the best lives possible.

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