Pamela Lord Takes the Lead at Zeta Global, Elevating CRM Focus

Zeta Global's New Leadership Appointment

Zeta Global, a leading AI-powered marketing cloud provider, has announced the appointment of Pamela Lord as the new President of Customer Relationship Management (CRM). This strategic move reflects the company's commitment to enhancing its leadership in the rapidly evolving marketing landscape.

About Pamela Lord's Experience

Pamela Lord brings over 25 years of extensive experience in marketing technology, previously serving as Group Vice President and General Manager at Oracle. Her leadership in both B2B and B2C marketing cloud solutions has marked her as a key player in the industry. Lord's insight into data-driven strategies and commitment to customer-centric solutions aligns seamlessly with Zeta's mission and vision.

Strategic Vision for Zeta Global

Reporting directly to Zeta’s President, Steven Gerber, Pamela will be tasked with overseeing the go-to-market strategy and advancing customer development initiatives. Her role is crucial in reinforcing the capabilities of Zeta's industry-leading Customer Data Platform (CDP), Email Service Provider (ESP), and mobile solutions, all while aiming for growth and retention within the world’s most sophisticated enterprises.

Company Vision and Impact

David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, has expressed great enthusiasm regarding Pamela's appointment, referring to her as a "powerhouse" in the marketing technology sector. He emphasized her exceptional relationships with top enterprise and agency Chief Marketing Officers, highlighting how her track record aligns with Zeta’s goals. As the marketing landscape continues to evolve, particularly with the advent of generative AI, her leadership will be instrumental in navigating these changes and driving outstanding results.

Exciting New Chapter for Zeta Global

Pamela expressed her excitement about joining Zeta, mentioning that the company is on an extraordinary journey. She sees the Zeta Marketing Platform as a game-changer for global brands aiming to connect more effectively with their customers. Joining Zeta positions her to help foster AI at the core of business growth, unlocking new opportunities for brands looking to excel in the competitive marketing environment.

Transition and Future Directions

In this transition, Pamela Lord takes over the role from Matthew Mobley, who will shift to Zeta’s Chief Operating Officer position. Mobley is set to focus on operational excellence and strategic initiatives that will further bolster Zeta’s growth while continuing his collaboration with Steven Gerber.

About Zeta Global

Zeta Global operates as a trailblazer in the AI-Powered Marketing Cloud sector, harnessing advanced artificial intelligence and an extensive database of consumer insights. Their goal is to simplify sophisticated marketing strategies by integrating identity, intelligence, and omnichannel activation. This comprehensive approach allows enterprise clients to tailor consumer experiences effectively, resulting in enhanced marketing outcomes. Zeta was founded in 2007 and has since expanded its reach globally, establishing a prominent presence in New York City and beyond.

Frequently Asked Questions

Who is Pamela Lord?

Pamela Lord is the newly appointed President of Customer Relationship Management (CRM) at Zeta Global, bringing over 25 years of experience in marketing technology.

What will Pamela Lord's role involve at Zeta Global?

She will oversee the go-to-market strategy and customer development efforts across Zeta's innovative marketing solutions.

What previous experience does Pamela Lord have?

Before joining Zeta, she served as Group Vice President and General Manager at Oracle, focusing on B2B and B2C marketing solutions.

Why is Pamela Lord's appointment significant?

Her extensive experience and strategic vision are expected to elevate Zeta's CRM business and drive growth in a rapidly changing marketing landscape.

What is Zeta Global known for?

Zeta Global is recognized for its AI-Powered Marketing Cloud that helps brands utilize in-depth consumer insights to improve customer engagement and drive marketing success.

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