Pagoda's Bold International Expansion Launches in Indonesia
Pagoda's International Expansion at Asia Fruit Logistica
Pagoda, recognized as China’s largest fruit retailer, is taking strides towards international expansion. The company’s recent appearance at Asia Fruit Logistica marked a significant opportunity to unveil its global ambitions. The event attracted over 750 exhibitors and buyers from various countries, highlighting the collaborative theme "United in Diversity, Thriving Together".
Showcasing Quality and Diversity
At the event, Pagoda showcased an impressive range of products, offering signature fruits such as melons, grapes, apples, and prunes. Their innovative display encompassed 11 categories of fruits and vegetables, including 15 Excellent fruits and a selection of 'Three Zero' organic vegetables. The booth attracted a diverse audience including international buyers and partners, reflecting Pagoda's commitment to quality and customer service.
A Strategic Move into the Global Market
Mr. Zhu Qidong, Deputy General Manager of Pagoda Group, expressed his enthusiasm for the company's international journey. He noted that with over 20 years of experience in supply chain management and successful B2B operations, Pagoda is poised to enter the consumer market starting in Indonesia. The strategic choice of Indonesia is influenced by its growing economy and the rising middle-class demand for high-quality fruit products.
Forging Connections in Indonesia
Pagoda's approach to entering Indonesia is anchored in forming partnerships that align with their values. The selected partner aligns well with Pagoda's vision and has a proven track record in the local market. This collaboration promises to facilitate a successful introduction of Pagoda’s offerings while adhering to local market dynamics. Plans for the first store's opening in Indonesia are underway, with ambitions of establishing a solid operational model before further regional expansion.
Frequently Asked Questions
What event did Pagoda participate in for their expansion announcement?
Pagoda announced its international expansion plans at Asia Fruit Logistica, showcasing its products and strategies.
What types of products did Pagoda feature at the exhibition?
Pagoda featured a variety of products including melons, grapes, apples, prunes, and organic vegetables.
Why did Pagoda choose Indonesia for its international expansion?
Indonesia was chosen due to its large population, growing economy, and increased demand for high-quality fruit products.
Who is Pagoda's partner in Indonesia?
Pagoda’s partner in Indonesia is a company that aligns with its brand ethos and has significant experience in high-end market operations.
When does Pagoda plan to open its first store in Indonesia?
Pagoda plans to open its first store in Indonesia by the end of the year, aiming for a smooth entry into the market.
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