Padilla Chosen by Florida Citrus for Consumer Marketing Push

Padilla Selected as Marketing Partner for Florida Department of Citrus

In a notable development for the citrus industry, the Florida Department of Citrus (FDOC) has appointed Padilla as their official agency for consumer marketing and issues management. This decision follows an intense selection process where Padilla showcased its expertise and innovative strategies tailored specifically for the food and beverage sector.

Expertise and Experience in Agriculture Marketing

Shannon Shepp, the Executive Director of FDOC, highlighted the need for an agency that could effectively connect with consumers around premium citrus products. She expressed enthusiasm about Padilla’s seasoned team, which comprises specialists in food, beverage, and nutrition marketing. Their proven record promises to invigorate how Florida's citrus is perceived and enjoyed across varying demographics.

Focus on Premium Citrus Products

The collaboration aims to elevate consumer interest in Florida's highest quality citrus offerings. This includes strategies like digital advertising, influencer collaboration, and retail events aimed at connecting with different audience segments. The FDOC is committed to not only promoting their products but also enhancing the overall sustainability and economic vitality of the citrus industry.

A Commitment to Growth and Engagement

Padilla's goals align directly with FDOC's mission to maximize consumer demand for Florida's citrus products. Matt Kucharski, President of Padilla, emphasized the agency's unique capability to drive consumer engagement. Their deep understanding of the agricultural landscape will enable them to implement comprehensive marketing campaigns that resonate with health-conscious consumers.

Two-Year Partnership and Future Prospects

This partnership marks the beginning of a two-year engagement between Padilla and FDOC, with an option for renewal. During this time, Padilla will deploy a blended team from their seven U.S. locations, ensuring a strategic approach that leverages local insights and industry trends.

About Padilla and Its Mission

Padilla stands as a full-service agency focused on transforming brands through strategic communications. Their diverse portfolio of work has garnered numerous accolades from industry competitions. They aim to forge meaningful connections between brands and consumers, equipped with a nuanced understanding of various market segments.

Global Reach and Local Expertise

As part of the AVENIR GLOBAL network and a founding member of the Worldcom Public Relations Group, Padilla enhances its reach by tapping into a wealth of resources across 155 offices worldwide. This robust network allows them to serve their clients effectively, ensuring their marketing strategies are adaptable to meet the specific needs of different markets.

About the Florida Department of Citrus

The FDOC is a crucial agency tasked with regulating and marketing Florida's citrus industry. It plays a vital role in supporting the state's economy, employing over 35,000 individuals and generating an economic impact of approximately $6.9 billion annually. This financial contribution helps sustain essential state services, including education and infrastructure.

Supporting Growers and the Citrus Economy

The FDOC's activities are primarily funded through a tax imposed on citrus growers, which underscores their commitment to the industry’s sustainability and growth. Their focus goes beyond revenue generation, as they are dedicated to ensuring that Florida citrus remains a staple in consumers’ diets across the nation and beyond.

Frequently Asked Questions

What is the role of Padilla in the Florida Department of Citrus?

Padilla has been selected as the marketing and communications partner to enhance consumer awareness and engagement for Florida citrus products.

What strategies will Padilla employ for marketing?

Padilla will utilize digital advertising, influencer partnerships, and retail activations to connect with diverse consumer segments.

How long is Padilla’s partnership with the FDOC?

The initial term of the partnership is two years, with the option for renewal based on performance and results.

What is the economic impact of the citrus industry in Florida?

The Florida citrus industry has a significant economic impact of approximately $6.9 billion and supports over 35,000 jobs in the state.

What are the main goals of the Florida Department of Citrus?

The FDOC aims to maximize consumer demand for Florida citrus while ensuring the sustainability and economic health of the industry and its growers.

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