Outlandish and MindgruveMacarta Join Forces for Social Commerce
Innovative Partnership in Social Commerce
Outlandish Digital is excited to announce a transformative partnership with MindgruveMacarta, aimed at revolutionizing live shopping opportunities for brands in Mexico. This collaboration leverages both companies' strengths to create new pathways for U.S. and global brands looking to make their mark in the burgeoning social commerce market of Latin America.
Enhancing Market Presence
Outlandish, recognized as a leader in live shopping and social commerce, is joining forces with MindgruveMacarta, which houses an impressive portfolio of expertise in performance marketing and data technology. The alliance is strategically focused on enabling brands to launch and scale their presence on TikTok Shop, tapping into the potential of live shopping in the Latin American market.
Understanding Local Markets
This partnership comes at a pivotal moment as TikTok faces various challenges in certain markets. By establishing a solid foundation in Mexico, the collaboration aims to provide businesses with the tools necessary for effective expansion into new territories. William August, the Founder and CEO of Outlandish, emphasizes the importance of meticulous navigation when entering new markets. “Our partnership ensures that brands can expand seamlessly,” he stated.
Building a Competitive Edge
With the deep knowledge of eCommerce and retail media offered by MindgruveMacarta, brands can expect an enhanced competitive advantage. MindgruveMacarta operates from several offices globally, including key locations in Mexico City and São Paulo. With notable clients like 3M, Mattel, and Duracell in their portfolio, their experience will be crucial for brands seeking to thrive in this new environment.
The Impact of TikTok Shop
Carlos Corona, Vice President of LATAM and EMEA at MindgruveMacarta, remarked on TikTok Shop's potential, stating, “This platform is reshaping how brands engage with their consumers, especially in Latin America.” The partnership focuses on understanding the digital landscape and local nuances, enabling brands to gain insight into consumer behavior, trends, and preferences.
Strategies for Success
The collaboration offers a comprehensive range of services, from ensuring regulatory compliance to logistics management, advertising, and influencer activations. This means brands are not only entering a new market but doing so equipped with the knowledge and infrastructure necessary to succeed.
About Outlandish
Founded in 2018, Outlandish has carved a niche in the realm of live shopping and social commerce, striving to connect brands and audiences through immersive experiences. Their presence on platforms such as TikTok highlights their commitment to blending digital innovation with traditional retail practices.
About MindgruveMacarta
MindgruveMacarta emerged from the merger of three significant players in performance marketing. This global agency encompasses a diverse group of skilled professionals, including strategists and data scientists, dedicated to driving business growth through insightful marketing strategies tailored to meet each client's unique needs.
Frequently Asked Questions
What is the main purpose of the partnership between Outlandish and MindgruveMacarta?
The partnership is designed to enable brands to effectively enter and expand within the social commerce market, particularly through TikTok Shop.
How does TikTok Shop benefit brands in Latin America?
TikTok Shop provides a unique platform for brands to engage directly with consumers through live shopping experiences, enhancing interaction and potentially increasing sales.
What services can brands expect from this partnership?
Brands can expect comprehensive support, including regulatory compliance, logistics, advertising strategies, and influencer engagements.
Who are some notable clients of MindgruveMacarta?
MindgruveMacarta has worked with well-known brands such as 3M, Mattel, and Duracell, showcasing their extensive experience in performance marketing.
What did William August emphasize about entering new markets?
William August highlighted the importance of having the right expertise to navigate new markets, ensuring that brands can expand successfully and seamlessly.
About The Author
Contact Riley Hayes privately here. Or send an email with ATTN: Riley Hayes as the subject to contact@investorshangout.com.
About Investors Hangout
Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/
The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.