OutKick Reports Impressive Growth in Visitor Engagement Metrics

Author: Logan Wright Updated: 07-18-2025 11:54 AM

OutKick's Impressive Q2 Performance

In 2025, OutKick, a prominent multimedia sports platform, showcased remarkable growth from the first to the second quarter. The latest metrics reveal that average unique visitors across desktop and mobile platforms increased by 26%, totaling 6.2 million. Alongside this, the platform recorded a substantial rise in total views, soaring by 38% with 61 million views, and total viewing minutes escalating by 37% to 57 million, as reported by Comscore.

June Visitor Metrics Highlights

In June, OutKick achieved an impressive 6.7 million unique visitors, marking a 19% increase from May and 14% higher than June of the previous year. The platform also recorded significant engagement with 31 million views across multiple platforms, representing a 16% month-over-month growth and a 35% increase year-over-year. Multiplatform viewing minutes saw a 17% uptick from the previous month, totaling 29 million minutes, and showcasing a remarkable 40% rise compared to the previous year.

Insight from Leadership

Gary Schreier, Senior Vice President and Managing Editor, expressed enthusiasm over the platform's performance, stating, "June was a fantastic month for OutKick, culminating a stellar Q2. The attention our platform garnered around high-profile stories illustrates our commitment to authenticity and bold reporting, which resonates with our audience and propels our growth." This sentiment reflects OutKick's ongoing strategy to prioritize impactful sports narratives.

Competitive Ranking

By the end of June 2025, OutKick garnered a total of 20.1 million unique visitors, ranking 15th out of more than 350 sports entities. This strong performance positioned OutKick ahead of notable competitors such as The Athletic, NBC Sports Group Video, DraftKings, and Dailymail – Sport, highlighting its growing influence in the sports media arena.

Social Media Engagement

On social media platforms including Facebook, X (formerly Twitter), and Instagram, OutKick achieved over 1.7 million social interactions in June, representing a 33% increase from May. Furthermore, total video views on these platforms exceeded 16.9 million, showcasing a remarkable 54% month-over-month growth. These figures underline OutKick's effectiveness in engaging audiences beyond traditional media formats.

About OutKick

OutKick stands as one of the fastest-growing national multimedia platforms, dedicated to creating and distributing engaging content that intersects sports, sports culture, and news. With a renowned team of reporters and contributors, OutKick reaches tens of millions of fans monthly through various channels, including video livestreams, podcasts, and social media platforms. Originally founded by Clay Travis and now owned by FOX Corporation, OutKick continues to establish a strong foothold in the digital media landscape.

Frequently Asked Questions

What is OutKick's recent growth in unique visitors?

In Q2 2025, OutKick experienced a 26% increase in unique visitors, totaling 6.2 million.

How did OutKick perform in June 2025?

In June, OutKick recorded a total of 6.7 million unique visitors, marking significant growth compared to previous months.

What are the engagement metrics reported by OutKick?

OutKick saw a 38% increase in total views, reaching 61 million views in Q2 2025.

How does OutKick rank among sports entities?

OutKick ranked 15th out of over 350 sports entities, showcasing its competitive presence in the industry.

What social media success has OutKick achieved?

In June, OutKick saw over 1.7 million social actions and 16.9 million video views across social media platforms.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

My books and writings are centered on simplifying difficult financial ideas into doable, understandable guidance. Whether it's retirement planning, investing, or budgeting, I want to arm readers with the information they need to make wise financial choices and realize their financial objectives.

Apart from writing, I also frequently post to financial blogs and organize webinars and workshops targeted at enlightening participants about personal finance. Always, my strategy is to offer concise, doable advice that can truly improve people's lives.

Away from work, I like to read, travel, and sample new foods. My goal is to infuse everything I do with the balance that I think is essential to both financial and personal well-being. By my profession, I want to encourage and enable people to confidently and clearly take charge of their financial futures.

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